Editing Liniment (section)

== Use on horses ==
[[File:Antiphlogistine.jpg|thumb|upright|A 1914 advertisement for "[[Antiphlogistine]]"|alt=A black-and-white rectangle. On the left a stylized heroic nude holds a pot over his head. The title is Restore Normal Circulation. It is followed by pseudo-scientific jargon. The words "Antiphlogistine TRADE MARK" are highlighted in a rounded rectangle. The advertisement has a footer with "THE DENVER CHEMICAL MFG. CO., NEW YORK, U. S. A.]]

Liniments are commonly used on horses following exercise, applied either by rubbing on full-strength, especially on the legs; or applied in a diluted form, usually added to a bucket of water and sponged on the body. They are used in hot weather to help cool down a horse after working, the alcohol cooling through rapid evaporation, and counterirritant oils dilating capillaries in the skin, increasing the amount of blood releasing heat from the body.<ref>{{cite web|url=https://www.horsechannel.com/horse-health/liniments-poultices-10382.aspx|title=Liniments and Poultices for Sore Horses|website=www.horsechannel.com|access-date=9 May 2018|url-status=dead|archive-url=https://web.archive.org/web/20171004211415/https://www.horsechannel.com/horse-health/liniments-poultices-10382.aspx|archive-date=4 October 2017}}</ref>

Many horse liniment formulas in diluted form have been used on humans, though products for horses which contain [[DMSO]] are not suitable for human use, as DMSO carries the topical product into the bloodstream.<ref>{{cite web |url=https://orientalherb.com/how-is-horse-liniment-helpful-to-humans/ |title=How is Horse Liniment Helpful to Humans? |access-date=2016-06-27 |url-status=live |archive-url=https://web.archive.org/web/20160716104257/https://orientalherb.com/how-is-horse-liniment-helpful-to-humans/ |archive-date=2016-07-16 }}</ref> Horse liniment ingredients such as menthol, [[chloroxylenol]], or iodine are also used in different formulas in products used by humans.<ref>{{cite news|url=https://www.reference.com/health/horse-liniment-safe-humans-4fd8f682b65bf829#|title=Is Horse Liniment Safe for Humans?|website=reference.com|date=4 August 2015 |access-date=9 May 2018|url-status=live|archive-url=https://web.archive.org/web/20170609110144/https://www.reference.com/health/horse-liniment-safe-humans-4fd8f682b65bf829|archive-date=9 June 2017}}</ref>

[[Absorbine]], a horse liniment product manufactured by [[W.F. Young, Inc.]], was reformulated for humans and marketed as Absorbine Jr.<ref name=telegraph>{{cite web|url=https://www.telegraph.co.uk/news/health/8178836/To-all-you-neigh-sayers-this-horse-rub-really-does-work.html|title=To all you neigh-sayers, this horse rub really does work|first=Robin|last=Millward|date=6 December 2010|access-date=9 May 2018|via=www.telegraph.co.uk|url-status=live|archive-url=https://web.archive.org/web/20170925035247/https://www.telegraph.co.uk/news/health/8178836/To-all-you-neigh-sayers-this-horse-rub-really-does-work.html|archive-date=25 September 2017}}</ref>  The company also acquired other liniment brands including Bigeloil and RefreshMint.<ref>{{cite web|url=https://absorbine.com/products/muscle-care/|title=Horse Muscle Care And Joint Care Products - Absorbine|website=Absorbine|access-date=9 May 2018|url-status=live|archive-url=https://web.archive.org/web/20171117004448/https://absorbine.com/products/muscle-care/|archive-date=17 November 2017}}</ref>  The equine version of Absorbine is sometimes used by humans,<ref>{{cite web|url=https://askdrgottmd.com/horse-liniment-helps-the-pain/ |title=Horse liniment helps the pain |access-date=2016-06-27 |url-status=dead |archive-url=https://web.archive.org/web/20120702070838/https://askdrgottmd.com/horse-liniment-helps-the-pain/ |archive-date=2012-07-02 }}</ref> though, anecdotally, its benefits in humans may be because the smell of menthol releases [[serotonin]], or due to a [[placebo effect]].<ref name=telegraph/>

[[Earl Sloan]] was a US entrepreneur who made his initial fortune selling his father's horse liniment formula beginning in the period following the Civil War. Sloan's liniment with capsicum as a key ingredient was also marketed for human use. He later sold his company to the predecessor of [[Warner–Lambert]], which was purchased in 2000 by [[Pfizer]].<ref>{{Cite news |last=Hodges |first=Jim |date=2 August 2014 |title=Historical Society Curator Reveals Early 20th Century Success Story |url=https://www.newbernsj.com/news/local/historical-society-curator-reveals-early-20th-century-success-story/article_43af1ca9-ad72-5d78-ad0f-f9dcfef21942.html |archive-url=https://web.archive.org/web/20231204014720/https://www.newbernsj.com/news/local/historical-society-curator-reveals-early-20th-century-success-story/article_43af1ca9-ad72-5d78-ad0f-f9dcfef21942.html |archive-date=4 December 2023 |url-status=live |website=[[New Bern Sun Journal]] |location=New Bern, NC |access-date=3 December 2023<!-- UTC-5 time zone. -->}}</ref><ref>{{cite web |title=Warner Lambert. 2000: Pfizer joins forces with Warner-Lambert |url=https://www.pfizer.com/about/history/pfizer_warner_lambert |archive-url=https://web.archive.org/web/20171107032439/https://www.pfizer.com/about/history/pfizer_warner_lambert |archive-date=7 November 2017 |url-status=live |publisher=Pfizer |access-date=9 May 2018}}</ref>
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