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Loaded language
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==Examples== [[Politician]]s employ euphemisms,<ref>{{Cite web |last=Luu |first=Chi |date=2016-02-10 |title=The Linguistics of Mass Persuasion: How Politicians Make "Fetch" Happen (Part I) |url=https://daily.jstor.org/the-linguistics-of-mass-persuasion-how-politicians-make-fetch-happen/ |access-date=2023-03-25 |website=JSTOR Daily |language=en-US}}</ref> and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "[[Government spending|public spending]]."{{sfn|Heller|2002|p=54}} In the 1946 essay "[[Politics and the English Language]]", [[George Orwell]] discussed the use of loaded language in political discourse: {{blockquote|The word ''[[Fascism]]'' has now no meaning except in so far as it signifies "something not desirable." The words ''democracy, [[socialism]], freedom, patriotic, realistic, justice'' have each of them several different meanings which cannot be reconciled with one another. In the case of a word like ''democracy'', not only is there no agreed definition, but the attempt to make one is resisted from all sides. It is almost universally felt that when we call a country democratic we are praising it: consequently the defenders of every kind of regime claim that it is a democracy, and fear that they might have to stop using that word if it were tied down to any one meaning.{{sfn|Orwell|1946}} }}
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