Editing Lunn Poly (section)

==Marketing==
[[File:Lunn Poly Bold St.jpg|thumb|Lunn Poly high street store with pre-TUI branding]]

===Lunn Poly Television===
Lunn Poly Television began broadcasting on 1 June 2004, via Sky Digital.  The 18 hour per day broadcast was produced by The Travel Channel, and was backed by a £1million advertising campaign across the Sky platform.<ref>{{Cite web |title=Media news: Lunn Poly introduces TV shopping channel|url=https://www.campaignlive.co.uk/article/media-news-lunn-poly-introduces-tv-shopping-channel/211318|website=campaign.co.uk}}</ref> As part of TUI retiring the Lunn Poly name, the TV channel was rebranded as Thomson TV before the end of 2004.<ref>{{Cite web |title=Lunn Poly name axed in favour of Thomson powerbrand|url=https://www.campaignlive.co.uk/article/lunn-poly-name-axed-favour-thomson-powerbrand/226681|website=campaign.co.uk}}</ref>

===Advertising===
Lunn Poly was famous for a long-running advertising campaign on [[television]]. These adverts featured people looking into what holidays the company offered. Another person would then say to them in disbelief "Lunn Poly? Get away!", at which point the person would disappear into thin air and end up at a holiday spot.<ref>{{cite web|url=https://www.campaignlive.co.uk/article/worst-ad-i-ever-made-no-matter-awards-displayed-mantelpieces-adlands-creative-directors-boast-least-one-turkey-portfolios-camilla-palmer-speaks/50584|title=No matter how many awards they have displayed on their mantelpieces, all of adland's creative directors boast at least one turkey in their portfolios|publisher=Campaign Live|date=8 February 2002|access-date=22 September 2019}}</ref>

In 2003, Lunn Poly relaunched its Getaway slogan as part of a new advertising campaign.<ref>{{Cite web |title=Lunn Poly revives 80’s slogan|url=https://www.travelmole.com/news/lunn-poly-revives-80s-slogan/|website=travelmole.com}}</ref>

===Whispering Windows===
In late 2003, Lunn Poly introduced ''Whispering Windows'' created by Newlands Scientific.  The technology would allow the windows to effectively talk to the customer, designed to encourage more interaction with the high street stores.<ref>{{Cite web |title=Life's a beach, say Lunn Poly windows|url=https://www.telegraph.co.uk/finance/2872653/Lifes-a-beach-say-Lunn-Poly-windows.html|website=The Daily Telegraph}}</ref> The estimated increase in footfall during the first week of the windows was 42%.<ref>{{Cite web |title=Holiday Escapes|url=https://www.avinteractive.com/news/holiday-escapes-16-02-2004/|website=avinteractive.com}}</ref>