Editing MSNBC (section)

===Development===
MSNBC was established in 1996 under a strategic partnership between [[NBC]] and [[Microsoft]]. NBC executive [[Tom Rogers (executive)|Tom Rogers]] was instrumental in developing the partnership. [[James Kinsella (entrepreneur)|James Kinsella]], a Microsoft executive, served as president of the online component, MSNBC.com, and represented the technology company in the joint venture.<ref>{{Cite web |last=Huhn |first=Mary |date=January 13, 1999 |title=MSNBC.com Nets Cyber Pioneer As Head |url=https://nypost.com/1999/01/13/msnbc-com-nets-cyber-pioneer-as-head/ |url-status=live |archive-url=https://web.archive.org/web/20191216033104/https://nypost.com/1999/01/13/msnbc-com-nets-cyber-pioneer-as-head/ |archive-date=December 16, 2019 |access-date=March 12, 2019 |website=[[New York Post]] |language=en}}</ref> Microsoft invested $221&nbsp;million for a 50 percent share of the cable channel.<ref>{{Cite news |last1=Lesly |first1=Elizabeth |last2=Rebello |first2=Kathy |date=July 15, 1996 |title=Network Meets Net: How big an audience is there for Microsoft and NBC's cable-Web news venture? |work=[[Bloomberg BusinessWeek]] |url=http://www.businessweek.com/stories/1996-07-14/network-meets-net |url-status=dead |access-date=August 13, 2013 |archive-url=https://web.archive.org/web/20130607140238/http://www.businessweek.com/stories/1996-07-14/network-meets-net |archive-date=June 7, 2013}}</ref> MSNBC and Microsoft shared the cost of a $200&nbsp;million newsroom in [[Secaucus, New Jersey]], for [[msnbc.com]]. The network took over the channel space of NBC's two-year-old [[America's Talking|America's Talking (AT)]] network, although in most cases cable carriage had to be negotiated with providers who had never carried AT.{{citation needed|date=November 2024}}