Editing Magnavox (section)

==Licensing==

The brand also has worked with [[Funai]] with their televisions after the Philips Magnavox name was popular. Magnavox also has a [[brand licensing]] deal where several of their [[consumer electronics]] are manufactured by [[Craig Electronics]] and sold under the Magnavox brand.<ref>{{cite news |title=At CES, Licensing Stretches Brands in New Directions |url=https://www.licensing.org/inside-licensing/at-ces-licensing-stretches-brands-in-new-directions/ |work=Licensing International |date=January 11, 2018 |location=Las Vegas}}</ref>

In Australia, the rights to the Magnavox brand are not owned by Philips but by Mistral Ltd, a Hong Kong trading company that uses it to sell audio/video equipment of a different make.<ref>{{cite web |url=http://www.mistral.com.au/brands/brands.asp |title=Mistral (HK) Limited |website=www.mistral.com.au |access-date=15 January 2022 |archive-url=https://web.archive.org/web/20070626052751/http://www.mistral.com.au/brands/brands.asp |archive-date=26 June 2007 |url-status=dead}}</ref>

In Europe, the brand Magnavox was briefly used in the 1990s by Philips on budget consumer electronics to replace traditional local brand names (such as [[Aristona]], Erres, Hornyphon, Radiola, Siera). Since no one recognised the brand name, it was soon discontinued.