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==Tracking== Mailers want to know when items are delivered, partly to know how to staff call centers. Salting (or seeding) their lists enables them to compare delivery times, especially when time-of-year affects arrival delays.<ref name=NPro>{{citation |url=https://www.nonprofitpro.com/post/sprinkle-seeds-liberally-seed-names-important-mailings |title=Why Seed Names Are Important to Your Mailings |author=James Sullivan |date=October 12, 2017}}</ref> It may also provide information about poor handling of samples.<ref>{{citation |url=https://dingley.com/are-you-seeding-your-mail-list/#:~:text=To%20%E2%80%9Cseed%E2%80%9D%20your%20mailing%20list,regional%20coverage%20of%20your%20mailing. |title=Are You Seeding Your Mail List? |quote=learn when your piece arrived and in what condition.}}</ref> Having seeded entries in an eMail list simplifies tracking who may have "borrowed" the list without permission.<ref>{{citation |url=https://www.engagingnetworks.net/tips-tricks-email-monitoring-seed-lists/ |title=Tips and Tricks: eMail Monitoring, Seed lists|date=June 12, 2018 }}</ref>
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