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===Name=== Though the protagonist is unnamed in the Japanese launch release of ''Donkey Kong'', he was named "Jumpman" in the English instructions<ref>"[[iarchive:NEXT Generation 26/page/n49/mode/2up|Mario: Alive, Well, and Living in the Bronx?]]" ''[[Next Generation (magazine)|Next Generation]]'' 26:46. Brisbane, CA: [[Imagine Media]]. February 1997.</ref> and "little Mario" in the sales brochure.<ref name="tafa_dkusflyer">{{Cite web |title=Donkey Kong |url=https://flyers.arcade-museum.com/videogames/show/294#gallery-2 |website=The Arcade Flyer Archive (KLOV) |access-date=January 25, 2017 |url-status=live |archive-url=https://web.archive.org/web/20250331185616/https://flyers.arcade-museum.com/videogames/show/294 |archive-date=March 31, 2025}}</ref> Miyamoto envisioned a "go-to" character as needed for any game he developed, though limited to [[cameo appearance]]s because he did not expect the character to become singularly popular.<ref name="yahoo">{{Cite web |date=December 2, 2009 |title=Playback 93 |url=https://videogames.yahoo.com/events/playback/playback-93/1378336 |archive-url=https://web.archive.org/web/20091211223939/https://videogames.yahoo.com/events/playback/playback-93/1378336 |archive-date=December 11, 2009 |access-date=December 24, 2009 |publisher=Yahoo! Games |url-status=dead}}</ref> To this end, he originally named the character Mr. Video, comparing what he intended for the character's appearances in later games to the cameos that [[Alfred Hitchcock]] had done within his films.<ref name="wii-com2">{{Cite web |title=The Reason Mario Wears Overalls |url=https://iwataasks.nintendo.com/interviews/#/wii/nsmb/0/1 |work=Iwata Asks: New Super Mario Bros. Wii |publisher=[[Nintendo]] |access-date=June 24, 2013 |url-status=live |archive-url=https://web.archive.org/web/20150725233103/https://iwataasks.nintendo.com/interviews/#/wii/nsmb/0/1 |archive-date=July 25, 2015 |page=2}}</ref> In retrospect, Miyamoto commented that if he had used the name "Mr. Video", the character likely would have "disappeared off the face of the Earth".<ref name="wii-com2" /> [[File:Mario Segale 2016.jpg|thumb|The character was named after real estate developer [[Mario Segale]].<ref name="35factsgamespot" />|upright|right]] According to a widely circulated story, during the [[Internationalization and localization|localization]] of ''Donkey Kong'' for American audiences, [[Nintendo of America]]'s warehouse landlord, [[Mario Segale]], confronted then-president [[Minoru Arakawa]], demanding back rent. Following a heated argument in which the Nintendo employees eventually convinced Segale he would be paid, they opted to name the character after him.<ref>{{Cite web |last=Edwards |first=Benj |date=April 25, 2010 |title=The True Face of Mario |url=https://technologizer.com/2010/04/25/mario/ |url-status=live |archive-url=https://web.archive.org/web/20110625120834/http://technologizer.com/2010/04/25/mario/ |archive-date=June 25, 2011 |access-date=May 4, 2022 |website=[[Technologizer]]}}</ref><ref>{{Cite news |last=Pryne |first=Eric |date=March 27, 2010 |title=Powerful Segale family has massive vision for Tukwila expanse |work=[[The Seattle Times]] |url=https://www.seattletimes.com/business/powerful-segale-family-has-massive-vision-for-tukwila-expanse/ |url-status=live |access-date=May 4, 2022 |archive-url=https://web.archive.org/web/20110921064117/http://seattletimes.nwsource.com/html/businesstechnology/2011460764_segale28.html |archive-date=September 21, 2011}}</ref> This story is contradicted by former Nintendo of America warehouse manager [[Don James (executive)|Don James]], who stated in 2012 that he and Arakawa named the character after Segale as a joke because Segale was so reclusive that none of the employees had ever met him.<ref>{{Cite magazine |url=https://www.wired.com/2012/02/gamelife-podcast-episode-18/ |title=Game Life Podcast: When Jay Mohr Met Tomonobu Itagaki |first=Chris |last=Kohler |magazine=[[Wired (magazine)|Wired]] |date=February 17, 2012 |access-date=September 28, 2024 |archive-date=April 17, 2014 |archive-url=https://web.archive.org/web/20140417022605/https://www.wired.com/2012/02/gamelife-podcast-episode-18/ |at=52:00 |quote="And so we thought, 'This guy [Segale] is a recluse. No one's ever actually met him.' So we thought, 'Wouldn't it be a great joke if we named this character Mario?' And so we said, 'That's great', and we sent a telex to Japan, and that's how Mario got his name."}}</ref> James repeated this account in 2018.<ref name="JamesE3Quote">{{Cite AV media |title=Nintendo Treehouse Live - E3 2018 - Arcade Archives Donkey Kong, Sky Skipper |url=https://www.youtube.com/watch?v=CizC6MqyiJM&t=138s |publisher=NintendoEverything |via=[[YouTube]] |date=June 14, 2018 |access-date=September 28, 2024 |archive-date=October 3, 2023 |archive-url=https://web.archive.org/web/20231003035157/https://www.youtube.com/watch?v=CizC6MqyiJM |url-status=live |at=2:25 |quote=Mr. Arakawa, who was the president, and myself looked at the character, and we had a landlord that happened to be named Mario as well, and we'd never met the guy, so we thought it'd be funny to name this main character Mario after our landlord in Southcenter. And that's actually how Mario got his name.}}</ref> A friend of Segale commented: "My direct understanding and perception is that Mario Segale doesn't mind at all the fact that his name inspired such an iconic character, and that he shows humble pride in that fact in front of his grandchildren and close-knit adult circles."<ref>{{Cite web |url=https://www.npr.org/2018/11/02/663372770/mario-segale-inspiration-for-nintendos-hero-plumber-has-died |title=Mario Segale, Inspiration For Nintendo's Hero Plumber, Has Died |first=Bill |last=Chappell |website=[[NPR]] |date=November 2, 2018 |access-date=March 24, 2024 |archive-date=March 5, 2024 |archive-url=https://web.archive.org/web/20240305052527/https://www.npr.org/2018/11/02/663372770/mario-segale-inspiration-for-nintendos-hero-plumber-has-died |url-status=live }}</ref> {{anchor|Mario Mario}}Though it is implied by the title of the ''Mario Bros.'' series, in a 1989 interview, his full name was stated not to be "Mario Mario".<ref>{{Cite episode |title=Inside Super Mario Bros. |series=[[Inside Edition]] |last=Loy |first=Joel |network=[[CBS Television Distribution]] |air-date=1989}}</ref> The first notable use of "Mario Mario" is in the [[Super Mario Bros. (film)|1993 live-action film adaptation]] of the ''Super Mario'' series, and further in [[Prima Games|Prima]]'s official video game strategy guides, in 2000 for ''[[Mario Party 2]]''<ref>{{Cite book |last1=Tica |first1=Don |last2=Govia |first2=Mario De |last3=Pham |first3=Tri |url=https://books.google.com/books?id=_XFa3rPUvSMC |title=Mario Party 2: Prima's Official Strategy Guide |date=2000 |publisher=[[Prima Games]] |isbn=978-0-7615-2767-1 |access-date=August 22, 2017 |archive-url=https://web.archive.org/web/20200516115241/https://books.google.com/books?id=_XFa3rPUvSMC |archive-date=May 16, 2020 |url-status=live}}</ref> and in 2003 for ''[[Mario & Luigi: Superstar Saga]]''.<ref>{{Cite book |last1=Stratton |first1=Stephen |last2=Buchanan |first2=Levi |url=https://books.google.com/books?id=8bpFw-oJTqgC |title=Mario & Luigi: Superstar Saga : Prima's Official Strategy Guide |date=2003 |publisher=[[Prima Games]] |isbn=978-0-7615-4423-4 |page=21 |access-date=August 22, 2017 |archive-url=https://web.archive.org/web/20200516094254/https://books.google.com/books?id=8bpFw-oJTqgC |archive-date=May 16, 2020 |url-status=live}}</ref> In 2012, after Mario voice actor [[Charles Martinet]] stated that the character's name was, in fact, "Mario Mario" at [[San Diego Comic-Con]],<ref name="MartinetComicConQuote">{{Cite AV media |title=Mario reveals his last name & other tales - San Diego Comic Con 2012 |url=https://www.youtube.com/watch?v=AAjhjLuWbC8&t=1m15s |publisher=Patrick Scott Patterson |via=[[YouTube]] |date=July 16, 2012 |access-date=May 25, 2016 |archive-url=https://web.archive.org/web/20200624114504/https://www.youtube.com/watch?v=AAjhjLuWbC8&t=1m15s |archive-date=June 24, 2020 |url-status=live |quote=What's my last name? That's a very good question. That's right, it's Mario! My name's-a Mario Mario. Of course, my brother's name, a-Luigi Mario. And of course, my mama's-a Mama Mia Mario; my papa Papa Pio Mario. Of course, my grandmama Grandmama Mia Mario and my greatpapa et cetera, et cetera. Yeah, first name Mario, last name Mario. Yahoo!}}</ref> Nintendo CEO [[Satoru Iwata]] said Mario had no last name,<ref>{{Cite web |date=August 17, 2012 |title=Nintendo Chief: Mario Is Part Of Gamers' DNA |first=Stephen |last=Totilo |url=https://kotaku.com/nintendo-chief-mario-is-part-of-gamers-dna-5935721 |url-status=live |archive-url=https://web.archive.org/web/20160614023613/https://kotaku.com/5935721/super-marios-boss-doesnt-want-to-overdo-it-with-mr-video-game-and-wont-deceive-you-with-dlc |website=[[Kotaku]] |archive-date=June 14, 2016 |access-date=May 4, 2022 |quote=Could that mean that Mario's last name is "Video Game"? No, Iwata replied. "He does not have a last name."}}</ref> with which Miyamoto agreed the month after.<ref>{{Cite magazine |date=September 10, 2015 |title=Mario's Creators Answer Burning Questions About The Series |first=Dan |last=Ryckert |magazine=[[Game Informer]] |url=https://www.gameinformer.com/b/features/archive/2015/09/10/miyamoto-tezuka-interview.aspx |url-status=live |archive-url=https://web.archive.org/web/20150912011321/https://www.gameinformer.com/b/features/archive/2015/09/10/miyamoto-tezuka-interview.aspx |archive-date=September 12, 2015 |access-date=December 20, 2017 }}</ref> Two months after Iwata's death in July 2015, Miyamoto changed his stance, asserting at the Super Mario Bros. 30th Anniversary festival that Mario's full name is indeed "Mario Mario".<ref name="getnews.jp">{{Cite news |date=September 14, 2015 |title=【衝撃事実】ついに任天堂公式のマリオの本名が判明!任天堂の代表取締役・宮本茂氏が明かす |trans-title=[Impact fact] The real name of Nintendo's official Mario is finally revealed! Nintendo Representative Director Shigeru Miyamoto reveals |website=ガジェット通信 GetNews |url=https://getnews.jp/archives/1144379 |url-status=live |archive-url=https://web.archive.org/web/20160616214455/https://getnews.jp/archives/1144379 |archive-date=June 16, 2016 |access-date=May 25, 2016 |language=ja}}</ref><ref>{{Cite web |url=https://www.denofgeek.com/games/super-mario-bros-luigi-last-name/ |title=Super Mario Bros: What Is Mario and Luigi's Last Name? |first=Aaron |last=Greenbaum |website=[[Den of Geek]] |date=March 30, 2023 |access-date=March 22, 2024 |archive-date=March 22, 2024 |archive-url=https://web.archive.org/web/20240322082138/https://www.denofgeek.com/games/super-mario-bros-luigi-last-name/ |url-status=live }}</ref> Mario can also be referred to as Super Mario when he acquires the Super Mushroom power-up.<ref>{{Cite book |title=Super Mario Bros. Encyclopedia: The Official Guide to the First 30 Years |url=https://archive.org/details/super-mario-bros-encyclopedia-the-official-guide-to-the-first-30-years/page/112/mode/1up |publisher=[[Dark Horse Comics]] |date=October 19, 2015 |isbn=9781506708973 | oclc=1033469908 |page=112 }}</ref>
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