Editing Market saturation (section)

===Example===
For example, [[Time Inc.]] launched the American weekly consumer-magazine ''[[Sports Illustrated]]'' in 1954 with 400,000 subscribers and the numbers of purchasers grew through the 1960s, 1970s, and 1980s until it reached 3.5 million subscribers in the late 1980s, where it has remained ever since. With some estimates of up to 100 million sports-fans in the United States, many{{quantify|date= August 2019}} at Time Inc. believed that the ''Sports Illustrated'' subscription-base could have increased much more. However, after many years of investment, the sports weekly reached its natural (and most profitable) consumption-level – where it remained for more than 20 years.