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Mass-Observation
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==Impact== During the [[Second World War]], Mass-Observation research was occasionally influential in shaping British public policy. In 1939 Mass-Observation publicly criticised the [[UK Ministry of Information|Ministry of Information's]] posters, which led to their being replaced with more appropriate ones. In addition, their study of saving habits was successfully used by [[John Maynard Keynes]] to argue for [[tax policy]] changes. During the war, there were also a few cases of Mass-Observation (MO) doing research on commission for government authorities trying to shape recruiting and [[British propaganda during World War II|war propaganda]]: [[Mary Adams (broadcaster)|Mary Adams]], for example, employed Mass-Observation on commission for the Ministry of Information.
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