Editing Mass customization (section)

==History==
The concept of mass customization is attributed to Stan Davis in ''Future Perfect'',<ref>[http://www.managingchange.com/masscust/overview.htm Mass Customisation – Overview] {{webarchive|url=https://archive.today/20120907145720/http://www.managingchange.com/masscust/overview.htm |date=2012-09-07 }}</ref><ref>{{Cite news |last=Agre |first=Phil |date=1 February 1994 |title=Future Perfect |url=https://www.wired.com/1994/02/future-perfect/ |access-date=2025-02-01 |work=Wired |language=en-US |issn=1059-1028}}</ref> and was defined by {{Harvtxt|Tseng|Jiao|2001|p=685}} as "producing goods and services to meet individual customers' needs with near mass production efficiency". {{Harvtxt|Kaplan|Haenlein|2006}} concurred, calling it "a strategy that creates value by some form of company-customer interaction at the fabrication and assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products". Similarly, {{Harvtxt|McCarthy|2004| p=348}} highlights that mass customization involves balancing operational drivers by defining it as, "the capability to manufacture a relatively high volume of product options for a relatively large market (or collection of niche markets) that demands customization, without tradeoffs in cost, delivery and quality".