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Matching hypothesis
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=== Walster ''et al.'' (1966) === Walster advertised a "Computer Match Dance". 752 student participants were rated on physical attractiveness by four independent judges, as a measure of [[social desirability bias|social desirability]]. Participants were told to fill in a questionnaire for the purposes of computer matching based on similarity. Instead, participants were randomly paired, except no man was paired with a taller woman. During an intermission of the dance, participants were asked to assess their date. People with higher ratings were found to have more harsh judgment of their dates. Furthermore, higher levels of attractiveness indicated lower levels of satisfaction with their pairing, even when they were on the same level. It was also found that both men and women were more satisfied with their dates if their dates had high levels of attractiveness. Physical attractiveness was found to be the most important factor in enjoying the date and whether or not they would sleep with them when propositioned. It was more important than intelligence and personality.<ref name="wal1966" /> One criticism Walster assigned to the study was that the four judges who assigned the attractiveness ratings to the participants had very brief interactions with them. Longer exposure may have changed the attraction ratings. In a follow-up of the experiment, it was found that couples were more likely to continue interacting if they held similar attraction ratings.<ref name="wal1966" />
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