Editing Materva (section)

==History==
The Materva Soft Drink Company was founded in [[Matanzas]], Cuba, in 1920. Materva became known as a "famous Cuban brand"<ref>{{Cite book|title = Cuban Miami|url = https://archive.org/details/cubanmiami00levi|url-access = registration|publisher = Rutgers University Press|date = 2000|access-date = 2015-05-12|isbn = 9780813527802|language = en|first1 = Robert M.|last1 = Levine|first2 = Moisés|last2 = Asís|page = [https://archive.org/details/cubanmiami00levi/page/77 77]}}</ref> and advertising included celebrity endorsements that touted the drink's energizing properties.<ref>{{cite web|last=Sokol|first=Brett|title=Havana's Real-World Don Draper|url=http://oceandrive.com/the-latest/pursuits/postings/ricardo-arregui-havanas-real-world-don-draper|publisher=Ocean Drive|accessdate=12 January 2014}}</ref><ref>{{cite web|last=Quiroga|first=Alberto|title=And now a word from our sponsors|url=http://havana5060.blogspot.com/2005/12/and-now-word-from-our-sponsors.html|publisher=Havana- May 1950-Nov 1960|accessdate=18 January 2014}}</ref>  

During the Cuban Revolution, the Materva bottling plant was targeted for strikes by revolutionaries, along with the Coca-Cola and Pepsi bottling plants in the country.<ref>{{cite book|last=Julia|first=Sweig|title=Inside the Cuban Revolution: Fidel Castro and the Urban Underground|year=2002|publisher=Harvard University Press|isbn=9780674044197|page=134|url=https://books.google.com/books?id=ob-I8MyTqx8C&pg=PA134}}</ref> Materva was produced and sold in Cuba until 1960 when it was nationalized along with other private industry. It is no longer produced in Cuba.<ref name=":0">{{Cite book|title = La Lucha for Cuba: Religion and Politics on the Streets of Miami|url = https://books.google.com/books?id=vkzV8Q_Aj4wC|publisher = University of California Press|date = 2003-09-10|isbn = 9780520930100|language = en|first = Miguel A. De La|last = Torre}}</ref> 

The Cawy Bottling Company of [[Miami]] was founded to produce the Cawy [[lemon-lime soda]] that had been popular in Cuba. The company began producing Materva in the United States in the 1960s in an attempt to diversify after the founder of the company realized that there were many large American companies already competing with lemon-lime drinks.<ref>{{cite news|last=Roth |first=Daniel Shoer |title=A Cuban who popularized Materva and Jupina in the US passes (tr.) |url=http://www.elnuevoherald.com/ultimas-noticias/article2013793.html |accessdate=12 January 2014 |newspaper=El Nuevo Herald |date=March 20, 2011 }}</ref><ref>{{Cite book|title = Cubans, an Epic Journey: The Struggle of Exiles for Truth and Freedom|chapter-url = https://books.google.com/books?id=k186e30BHmgC|publisher = Reedy Press LLC|date = 2012-01-20|access-date = 2015-05-12|isbn = 9781935806202|language = en|first1 = Sam|last1 = Verdeja|first2 = Guillermo|last2 = Martinez|chapter = 18, "Entrepreneurs: The Pioneers"|quote = In 1962, Vicente Cossio relaunched the Cawy brands in the U.S. ... eventually expanding its offerings to include ... Materva, a yerba mate soda.}}</ref>