Editing Max Factor (section)

==National distribution==
While Max Factor was satisfied to remain a specialized supplier of products to the film community, his children were convinced they could grow the company into a much larger enterprise. National distribution began in 1927 when Sales Builders, an established distribution company, obtained the rights to advertise, distribute and sell Factor's products.<ref>Basten, page 59</ref> Due to his strong connection with the film industry, Max Factor was able to use celebrity endorsements in advertising. In return for a nominal payment of US$1 to the actor, the advertising would also promote the star's latest film.