Editing McDonaldization (section)

==De-McDonaldization==
Organizations have been making an effort to deny the rationalization of McDonaldization. Efforts are related to focusing on quality instead of quantity, enjoying the unpredictability of service and product and employing more skilled workers without any outside control.
Protests have also been rising in nation-states in order to slow down the process of McDonaldization and to protect their localization and traditional value.<ref>{{cite book|last=Ritzer|first=George|title=The McDonaldization of Society|year=2008|publisher=Pine Forge Press|location=Los Angeles|isbn=978-07619-8812-0|pages=[https://archive.org/details/mcdonaldizationo0000ritz/page/351 351–384]|url=https://archive.org/details/mcdonaldizationo0000ritz/page/351}}</ref>

Some local case studies show how adjusting the rational model of McDonald's to suit local cultural preferences results in a diminution of the original McDonald's product. The more the company adjusts to local conditions, the more appeal the scientific calculations of the specifically American product may be lost. This can be used to justify McDonald's uniform approach. The ubiquity of McDonald's and the uniformity of its practices is a contributing factor to [[globalization]].<ref>{{Cite journal |doi = 10.1177/0002764203256180|title = McDonaldization: Linearity and Liquidity in Consumer Cultures|journal = American Behavioral Scientist|volume = 47|issue = 2|pages = 137–153|year = 2003|last1 = Turner|first1 = Bryan S.|s2cid = 220676247}}</ref>