Editing Meow Mix (section)

==Jingle==
<div style="zoom: 70%;">{{Image frame|content=<score sound raw>
\header { tagline = ##f }
\layout { indent = 0 \context { \Score \remove "Bar_number_engraver" } }
global = { \key c \major \time 2/4 }
voiceA = \new Voice \relative c'' { \global \voiceOne
  c8 b a g | c b a g | c b c cis | d b a g |
  d' b a g | d' b a g | d' cis d dis | e c a g |
  a b c4 | g8 c f e | fis, fis g g | gis gis a a | b a b r8 | R2 | r8 e8 c4 \bar "|."
}
voiceB = \new Voice \relative c'' { \global \voiceTwo
  R2 | R2 | c8 b a gis | g g d d |
  g g d d | g g d d | g g b b | g g c, c |
  f f f f | c c d d | d d dis dis | e e fis fis | g g g r8 | R2 r8 g e4  \bar "|."
}
\score {
  \new Staff \with { \consists "Merge_rests_engraver" midiInstrument = "lead 1 (square)" } % "choir aahs" }
  <<
    \voiceA
    \voiceB
  >>
  \layout { }
  \midi { \tempo 4=102 }
}
</score>}}</div>
"The Meow Mix Theme" was written by [[Shelly Palmer]] in 1970.<ref>{{Cite magazine|date=2010-03-23 |title=The All-Time Catchiest Commercials |url=https://www.womansday.com/life/entertainment/a1401/the-all-time-catchiest-commercials-104970/ |access-date=2024-07-03 |magazine=[[Woman's Day]]}}</ref> The idea came from Ron Travisano, at the advertising agency of [[Della Femina Travisano and Partners]], who had the account with Ralston-Purina in 1974. The first TV spot aired in 1974 and consisted of animals walking across the screen.<ref>{{cite AV media|url=https://www.youtube.com/watch?v=BmvJ7ZHIYKo|title=Early Meow Mix commercial – 1970's (2K film scan)|date=August 16, 2018|publisher=In16mm|access-date=|archive-url=|archive-date=|via=[[YouTube]]}}</ref> Travisano put together film footage with editor Jay Gold, looping footage of a cat, both in forward and reverse to make it look like it was "singing". The music was then composed by Tom McFaul of the jingle house [[Lucas/McFaul]], one of the major jingle-composing houses at the time. Working from Travisano's film, McFaul wrote and produced music to fit, with the actual [[cat communication|meowing]] performed by professional singer [[Linda November]].<ref>{{cite news|work=[[New York (magazine)|New York]]|date=April 23, 1979|title=Jingle Giants|author=Gorfain, Louis}}</ref><ref>{{cite web|url=http://www.jinglelady.com/|title=Jingle Lady|year=2011|access-date=June 10, 2011|author=November, Linda|publisher=jinglelady.com|url-status=dead|archive-url=https://web.archive.org/web/20110726142039/http://www.jinglelady.com/|archive-date=July 26, 2011}}</ref> Travisano then came up with the idea of adding English "translation" subtitles, along with a [[bouncing ball (music)|bouncing ball]] pointing out the words, which often reflected the specific flavor(s) of Meow Mix product being advertised and changed from commercial to commercial.<ref>{{cite web|title=Teaching the Pussy to Sing|url=http://www.tommcfaul.com/admusic/pussy.html|author=McFaul, Tom|publisher=tommcfaul.com|date=April 1, 2002|access-date=June 10, 2011}}</ref>

===Use in torture===
"The Meow Mix Theme" was used by the United States [[Central Intelligence Agency]] as part of [[Torture in the United States|torture]] and interrogation programs.<ref>{{cite web|title=How the CIA has used the Meow Mix jingle|url=https://www.cbc.ca/radio/undertheinfluence/how-the-cia-has-used-the-meow-mix-jingle-1.5527594|date=April 9, 2020 |work=[[CBC.ca]] |publisher=[[Canadian Broadcasting Corporation]] |access-date=August 10, 2023}}</ref>