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==Brands== [[File:Mobil footprint 2012-08.png|thumb|Map of Mobil stores in the continental United States]] Mobil continues to operate as a major brandname of ExxonMobil within the ExxonMobil Fuels, Lubricants & Specialties division.<ref>{{cite web |url=http://www.exxonmobil.com/corporate/Files/news_release_20111221.pdf |title=Exxon/ESSO Mobil Press Release |publisher=ExxonMobil.com |access-date=2012-04-03 |archive-date=2012-01-27 |archive-url=https://web.archive.org/web/20120127045133/http://exxonmobil.com/corporate/Files/news_release_20111221.pdf |url-status=dead }}</ref> Many of its products feature the Mobil symbol of a red winged horse, [[Pegasus]], which has been a company trademark since its affiliation with [[Magnolia Petroleum Company]] in the 1930s. The Mobil brand now mainly covers a wide range of automotive, industrial, aviation and marine lubricants.<ref>{{cite web |url=https://www.mobil.com/en/industrial |title=Lubricants |publisher=Mobil.com |access-date=2012-04-03 |archive-date=2017-01-17 |archive-url=https://web.archive.org/web/20170117185848/http://www.mobil.com/en/industrial |url-status=live }}</ref> For historic reasons, the Mobil brand is still used by Mobil [[filling station|service stations]] and for fuel (gasoline, diesel, heating oil, kerosene, aviation fuels and marine fuel) products. There are four main Mobil sub-brands: ===Mobil Gasoline=== {{More citations needed|section|date=September 2022}} [[File:GLP Station.jpg|thumb|Gas Land Petroleum owned Mobil gas station]] Mobil is ExxonMobil's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes and the Midwest. The Mobil brand is also used to market gasoline in Australia, Canada (since 2017), Colombia, Egypt, Guam, Japan (until 2019), Malaysia (until 2012), Mexico (starting about first quarter of 2018), New Zealand, Nigeria, Puerto Rico (since 2022) and Guyana (since 2024) The Mobil brand has a significant market presence in the following metropolitan areas: {{Div col|colwidth=20em}} *New York metropolitan area (including New Jersey since 2014) *Detroit *Chicago *Los Angeles *Minneapolis-St. Paul *Boston *Buffalo *St. Louis *Tampa-St. Petersburg *Miami-Fort Lauderdale *Rochester-Syracuse *Orlando *Milwaukee *Providence *Albany *Hartford {{div col end}} Mobil stores have made an increased presence in Arizona. Growing in size in the Phoenix area from fewer than 5 stations to over 20 in the mid-2010s, but in recent years the number of stations dwindled down back to 5.<ref>{{Cite web |url=https://www.exxon.com/en/find-station/?longitude1=-113.1514487071736&longitude2=-111.2288412852986&latitude1=33.19486358923087&latitude2=33.76756729316942&zoom=10&searchText=Phoenix,%20AZ |title=Exxon and Mobil Stations - Find a gas station near me (map of stations in the Phoenix area) |access-date=4 December 2024 |archive-url=https://web.archive.org/web/20241204005536/https://www.exxon.com/en/find-station/?longitude1=-113.1514487071736&longitude2=-111.2288412852986&latitude1=33.2651932414402&latitude2=33.83743308237126&zoom=10&searchText=Phoenix,%20AZ |archive-date=4 December 2024}}</ref> Mobil previously had a greater presence in the Phoenix area up until April 2009, when ExxonMobil sold 43 area stores to [[Alimentation Couche-Tard]], parent company of [[Circle K]], as part of a sale of the larger [[On the Run (convenience store)|On the Run]] franchise. The stores were rebranded to Circle K, ending Mobil's presence in the Phoenix area until the mid-2010s.<ref>{{cite news |url=https://csnews.com/couche-tard-acquires-exxonmobil-franchised-run-stores |title=Couche-Tard Acquires ExxonMobil Franchised On the Run Stores |access-date=January 17, 2025 |work=Convenience Store News |date=April 29, 2012 |archive-url=https://web.archive.org/web/20250117201318/https://csnews.com/couche-tard-acquires-exxonmobil-franchised-run-stores |archive-date=January 17, 2025 |url-status=live }}</ref> At the time, the closest Mobil locations were in [[Tonopah, Arizona|Tonopah]] and [[Wickenburg, Arizona]], both of which were unaffected by the sale as both locations were not On the Run franchises.<ref>{{Cite web |url=https://www.google.com/maps/@33.4950432,-112.9369292,3a,75y,254.53h,87.66t/data=!3m8!1e1!3m6!1shoLrDOE8RKJden_9QRbH9w!2e0!5s20110601T000000!6shttps:%2F%2Fstreetviewpixels-pa.googleapis.com%2Fv1%2Fthumbnail%3Fcb_client%3Dmaps_sv.tactile%26w%3D900%26h%3D600%26pitch%3D2.342254341875602%26panoid%3DhoLrDOE8RKJden_9QRbH9w%26yaw%3D254.5291711715878!7i13312!8i6656?entry=ttu&g_ep=EgoyMDI1MDExNC4wIKXMDSoASAFQAw%3D%3D |title=Mobil station in Tonopah, Arizona in 2011 |work=[[Google Maps]] / [[Google Street View]] |date=July 2011 |access-date=January 17, 2025}}</ref><ref>{{Cite web |url=https://www.google.com/maps/@34.0034942,-112.7724208,3a,89.9y,184.2h,75.79t/data=!3m8!1e1!3m6!1snojrG5PHJ5ZqzoleNHsK9w!2e0!5s20110701T000000!6shttps:%2F%2Fstreetviewpixels-pa.googleapis.com%2Fv1%2Fthumbnail%3Fcb_client%3Dmaps_sv.tactile%26w%3D900%26h%3D600%26pitch%3D14.213403887332092%26panoid%3DnojrG5PHJ5ZqzoleNHsK9w%26yaw%3D184.20397754914407!7i13312!8i6656?entry=ttu&g_ep=EgoyMDI1MDExNC4wIKXMDSoASAFQAw%3D%3D |title=Mobil station in Wickenburg, Arizona in 2011 |work=[[Google Maps]] / [[Google Street View]] |date=July 2011 |access-date=January 17, 2025}}</ref> Also in the 2010s, Mobil stores have made an increased presence in Colorado, particularly in the Denver area, and in areas of northwest Oregon, southwest Washington, and northern California. Exxon is the primary brand in the rest of the United States, with the highest concentration of Exxon retail outlets located in New Jersey (both Exxon and Mobil brands are used from 2014), Pennsylvania, Texas (Mobil has a sizeable number of stations in Dallas and Houston), Louisiana (mainly New Orleans as well as Baton Rouge) and in the Mid-Atlantic and Southeastern states. Esso is ExxonMobil's primary gasoline brand worldwide. Both the Esso and Mobil brands are used in Canada (since 2017),<ref>{{Cite web |url=https://www.esso.ca/en/mobil-stations |title=Mobil Gas Stations in Canada | Esso |access-date=2018-04-29 |archive-url=https://web.archive.org/web/20180429230107/https://www.esso.ca/en/mobil-stations |archive-date=2018-04-29 |url-status=dead }}</ref> Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as [[Petron]] in 2013, and [[ENEOS]] for the former in 2019, separately. In Esso stations in Hong Kong and Singapore, the Mobil brand is used on fuel tanks, along with Esso. ===Mobil 1=== {{Main|Mobil 1}} [[File:Mobil_1_motor_oil.jpg|thumb|150px|Mobil 1 motoroil bottle]] [[Mobil 1]], the successor to the Mobiloil brand, is a brand name of Exxon/ESSO Mobil. It was introduced in 1974 as a Multi-grade 5W20 [[viscosity]] [[synthetic motor oil]]. The brand now includes multi-grade [[motor oil]]s, [[oil filter]]s, [[Grease (lubricant)|synthetic grease]], [[Hydraulic fluid|transmission fluids]], and [[gear oil|gear lubricants]].<ref>{{cite web|url=http://www.mobiloil.com/USA-English/MotorOil/Home/Homepage.aspx|title=Mobil 1 and Mobil Super motor oil and synthetic motor oil - Mobil Motor Oils|website=Mobiloil.com|access-date=2011-05-01|archive-date=2014-10-27|archive-url=https://web.archive.org/web/20141027005509/http://www.mobiloil.com/USA-English/MotorOil/Home/Homepage.aspx|url-status=dead}}</ref> The Esso and Exxon motor oil brands have largely been discontinued. ===Mobil Delvac=== Mobil Delvac is a range of heavy-duty lubricants designed for commercial vehicles. The range includes engine oils, transmission fluids, drivetrain lubricants and various greases.<ref>{{cite web |url=https://mobildelvac.com/en |title=Mobil Delvac |publisher=ExxonMobil |access-date=2017-04-02 |archive-date=2017-04-21 |archive-url=https://web.archive.org/web/20170421193511/https://mobildelvac.com/en |url-status=live }}</ref> ===Mobil Industrial=== Mobil Industrial is a sub-brand of ExxonMobil for marketing oils and greases used in industrial applications. The main product lines are Mobil SHC synthetic oils and Mobil Grease greases.<ref>{{cite web |url=http://www.mobilindustrial.com/IND/English/products.aspx |title=Mobil Industrial website |publisher=MobilIndustrial.com |access-date=2012-04-03 |archive-date=2012-04-13 |archive-url=https://web.archive.org/web/20120413151933/http://www.mobilindustrial.com/IND/English/products.aspx |url-status=live }}</ref> ===On the Run Convenience Stores=== {{see also|On the Run (convenience store)}} Mobil expanded the sale of convenience store items first pioneered at its discount gasoline stations under the Mobil Mart brand. Mobil continued to refine and enhance its convenience store offerings with the On-the-Run brand, which proved to be much more popular. In 2009, 450 [[On the Run (convenience store)|On the Run]] stores in the United States was sold to [[Alimentation Couche-Tard]], operator of the Circle K convenience store chain.<ref>{{cite news|url=http://www.csnews.com/top-story-couche_tard_acquires_exxonmobil_franchised_on_the_run_stores-44592.html |title=Couche-Tard Acquires ExxonMobil Franchised On the Run Stores |work=Convenience Store News |archive-url=https://web.archive.org/web/20090705123302/http://www.csnews.com/csn/news/article_display.jsp?vnu_content_id=1003967316 |url-status=dead |archive-date=July 5, 2009}}</ref> Some other On the Run locations in the United States were sold to 7-Eleven in 2011.<ref>{{cite news|url=http://www.prnewswire.com/news-releases/7-eleven-signs-agreement-with-exxonmobil-to-acquire-51-north-texas-locations-127864193.html |title=7-Eleven Signs Agreement with ExxonMobil To Acquire 51 North Texas Locations |work=PR Newswire |date=16 Aug 2011 |url-status=live |archive-url=https://web.archive.org/web/20230419111822/https://www.prnewswire.com/news-releases/7-eleven-signs-agreement-with-exxonmobil-to-acquire-51-north-texas-locations-127864193.html |archive-date= Apr 19, 2023 }}</ref>{{Better source|date=November 2024}} ExxonMobil continues to own the On the Run stores worldwide.{{Cn|date=November 2024}}
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