Editing Odwalla (section)

===Origin===
Odwalla was founded in Santa Cruz, California, in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett.<ref name="SEC">{{cite press release
 | title = Odwalla Inc. 10-K405
 | publisher = Odwalla Inc.
 | date = 1996-08-31
 | url = http://www.secinfo.com/dr6nd.92V1.htm
 | access-date = 2008-08-20
 }}</ref><ref name="hhist">{{cite web|url=http://www.hoovers.com |title=History |year=2008 |publisher=Hoovers.com |access-date=2008-09-06 }}</ref> Odwalla's production facility is in [[Dinuba, California]]. The trio took the idea of selling fruit juices from a business guidebook, and they began by squeezing orange juice with a secondhand juicer in a shed in Steltenpohl's backyard. They sold their product from the back of a [[Volkswagen]] van to local restaurants,<ref name="hhist"/><ref>{{cite news|url=https://pqasb.pqarchiver.com/latimes/access/10736693.html?dids=10736693:10736693&FMT=ABS&FMTS=ABS:FT&type=current&date=Jan+8%2C+1997&author=MARTHA+GROVES&pub=Los+Angeles+Times&edition=&startpage=1&desc=Juice+Left+in+Odwalla%3B+Company+Posts+Loss%2C+but+Sales+and+Cash+Up+Despite+Recall|title=Juice Left in Odwalla; Company Posts Loss, but Sales and Cash Up Despite Recall|last=Groves|first=Martha|date=1997-01-08|work=The Los Angeles Times (fee required)|access-date=2008-09-10|archive-date=2012-10-15|archive-url=https://web.archive.org/web/20121015185352/http://pqasb.pqarchiver.com/latimes/access/10736693.html?dids=10736693:10736693&FMT=ABS&FMTS=ABS:FT&type=current&date=Jan+8,+1997&author=MARTHA+GROVES&pub=Los+Angeles+Times&edition=&startpage=1&desc=Juice+Left+in+Odwalla%3B+Company+Posts+Loss,+but+Sales+and+Cash+Up+Despite+Recall|url-status=dead}}</ref> employing slogans such as "soil to soul, people to planet and nourishing the body whole".<ref name="Growwing">{{cite web
|url= http://www.bevindustry.com/articles/odwalla-growwing-naturally
|title= Odwalla: Growwing &#91;sic&#93; Naturally
|date=2006-03-01|access-date= 2008-08-18
|work= Beverage Industry
}}</ref>

The name for their start-up, "Odwalla", was taken from that of a character who guided "the people of the sun" out of the "gray haze" in the song-poem "Illistrum", a favorite of the founders, which was composed by [[Roscoe Mitchell]] and performed by the [[Art Ensemble of Chicago]] jazz group, of which Mitchell was a member.<ref name="music">{{cite news
 |url=http://findarticles.com/p/articles/mi_m1154/is_n2_v82/ai_14981633/ 
 |title=Freshness by the bottle — Odwalla Inc. 
 |access-date=2008-08-07 
 |author=Kaufman, Steven B. 
 |date=February 1994 
 |work=Nation's Business 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203035130/http://findarticles.com/p/articles/mi_m1154/is_n2_v82/ai_14981633 
 |archive-date=2009-02-03 
}}</ref><ref>Strassman, Roy, "Drink No Evil" [biographical article on Steltenpohl], ''common ground; The Bay Area's Magazine for Conscious Community since 1974'', July/August 2009, p. 14.</ref> Steltenpohl, Percy, and Bassett related this to their products, which they believe "help humans break free from the dull mass of over-processed foods so prevalent today".<ref name="roots">{{cite web|url=http://www.odwalla.com/WhoWeAre.jsp |title=Our Roots Go Deep |access-date=2008-08-07 |year=2008 |publisher=Odwalla Inc |url-status=dead |archive-url=https://web.archive.org/web/20080509010301/http://www.odwalla.com/WhoWeAre.jsp |archive-date=May 9, 2008 }}</ref>