Editing PLBY Group (section)

=== Segments ===
The company has three reportable segments: Licensing, which includes licensing of Playboy brands to third parties; Direct-to-Consumer, including sales of third-party products through its owned-and-operated e-commerce platforms; and Digital Subscriptions and Content, including the sale of subscriptions to Playboy programming and trademark licensing for online gaming products.

As of the 2020 re-organization the business had four main market categories:
* Sexual Wellness, comprising own-branded [[lingerie]] and [[sexual amenities]] including [[Cannabidiol|CBD]] products. This segment contributed over 40% to revenue in 2020.<ref name="MtnCrest Inv Pres">{{Cite web|title=Mountain Crest Investor Presentation|url=https://www.sec.gov/Archives/edgar/data/1803914/000110465920110690/tm2032160d1_ex99-2.htm|access-date=13 March 2021|website=www.sec.gov}}</ref>
* Style & Apparel, comprising licensed fashion sales globally, especially in China, where it is the leading men's fashion brand with over 3500 stores. This segment contributed around 52% of revenue in 2020.<ref name="MtnCrest Inv Pres" />
* Gaming and Lifestyle, comprising its chain of licensed Playboy Clubs and digital gaming ventures in partnership with [[Scientific Games]] and [[Microgaming]].<ref>{{Cite web|title=Playboy CEO on telling the story from a female perspective|url=https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html |access-date=13 March 2021 |website=finance.yahoo.com|language=en-US}}</ref> This segment contributed 3% to 2020 revenue.<ref name="MtnCrest Inv Pres" />
* Beauty & Grooming, comprising skincare, beauty and grooming products. This segment contributed around 2% to revenue in 2020.<ref name="MtnCrest Inv Pres" />

The company's [[Playboy Foundation]] provides grants to non-profit groups involved in fighting [[censorship]] and researching [[human sexuality]].

The company licenses the Playboy name, the [[Rabbit]] Head design and other images, trademarks, and artwork to "appear on a wide range of consumer products including apparel, accessories, footwear, lingerie, jewelry, fragrances and home fashions." Its licensed products generate "more than $3 billion in global sales in more than 180 countries."<ref>{{Cite web|title=About {{!}} PLBY Group|url=https://www.plbygroup.com/about/ |access-date=13 March 2021 |website=www.plbygroup.com |language=en}}</ref> The company's trademarks and copyrights are critical to the success and potential growth of its business as "Playboy is one of the most recognized, celebrated and popular consumer brands in the world."<ref>{{cite web | url=http://imglicensing.com/brands-and-clients/playboy/ | title=IMG Brand and clients | access-date=7 October 2013 | archive-url=https://web.archive.org/web/20130930140835/http://imglicensing.com/brands-and-clients/playboy/ | archive-date=30 September 2013 | url-status=dead}}</ref> In 2019, Playboy ranked number 21 among the Top 150 Global Licensors by ''License Global'' magazine.<ref>{{Cite web|date=27 November 2019 |title=Top 150 Leading Licensors of 2019 |url=https://www.licenseglobal.com/rankings-and-lists/top-150-leading-licensors-2019 |access-date=10 June 2021 |website=licenseglobal.com|language=en}}</ref> As of 2013, the licensing accounts for about 65% of revenue.<ref>{{Cite web|last=Bain|first=Marc|title=Playboy has big plans but Wall Street is unimpressed |url=https://qz.com/1972286/playboy-goes-public-again-but-wall-street-is-unimpressed/ |access-date=13 March 2021 |website=Quartz |date=12 February 2021 |language=en}}</ref>

PB Lifestyle Ltd. is promoted by [[Mumbai]]-based entrepreneurs. Following their interests in media and entertainment, PB Lifestyle Ltd. has signed the master and exclusive franchise/licensee agreement with Playboy Enterprises USA (for ten years) for the use of the Playboy brand in India for various businesses.<ref name="Economic Times">{{cite news|title=Playboy Enterprises plans to open clubs, cafes and retail stores in India |url=http://articles.economictimes.indiatimes.com/2012-11-01/news/34857624_1_macau-and-cancun-playboy-enterprises-open-retail-outlets |archive-url=https://web.archive.org/web/20130113230436/http://articles.economictimes.indiatimes.com/2012-11-01/news/34857624_1_macau-and-cancun-playboy-enterprises-open-retail-outlets |url-status=dead |archive-date=January 13, 2013 |access-date=16 December 2012 |newspaper=The Economic Times |date=1 November 2012}}</ref> PB Lifestyle representatives have also stated that the company will adapt the Playboy brand to suit India's decency standards and will not allow content/material that is deemed "lascivious or appealing to prurient interests".<ref name="BBC News">{{cite news|title=India to get first Playboy Club in Goa|url=https://www.bbc.co.uk/news/world-asia-india-20164183 |access-date=16 December 2012 |work=BBC News |date=1 November 2012}}</ref>

Playboy first entered the Chinese market in a 1988 licensing deal with Hong Kong–based Chaifa Group. By the early 1990s, Licenses were divided into subcategories of products and sold to mainland manufacturers. The company claimed roughly 650 stores by 2003.<ref>{{Cite web|last=Hunwick|first=Robert Foyle|title=Playboy Is Ditching the Sex and Betting on China|url=https://foreignpolicy.com/2016/02/15/playboy-is-ditching-the-sex-and-betting-on-china/ |access-date=19 March 2021 |website=Foreign Policy|language=en-US}}</ref> This had grown to 3100 by 2015.<ref name="PR-China">{{Cite press release|title=Playboy Expands Licensing Presence in China|url=https://www.prnewswire.com/news-releases/playboy-expands-licensing-presence-in-china-300078380.html |date=6 May 2015 |access-date=19 March 2021 |website=PR Newswire |publisher=Playboy Enterprises |location=Los Angeles |language=en}}</ref> The company has attempted to open a club in Shanghai, once in 2004,<ref>{{Cite news|date=9 December 2004 |title=China officials halt Playboy club |language=en-GB |url=http://news.bbc.co.uk/2/hi/business/4082773.stm |access-date=19 March 2021}}</ref> and again in 2017.<ref>{{Cite web|title=Playboy Club - Club, Shanghai {{!}} SmartShanghai|url=https://www.smartshanghai.com/venue/14108/playboy_club_shanghai|access-date=19 March 2021|website=www.smartshanghai.com}}</ref> In May 2015, Playboy signed a 10-year licensing agreement with Handong United to manufacture and distribute fashion apparel.<ref name="PR-China" />