Editing Pepero (section)

== Marketing ==
The most prominent marketing strategy that [[Lotte Corporation|Lotte Confectionery Corporation]] implements is held annually on November 11. The marketing strategy company takes improves every year.<ref>{{Cite web|last=이 |first=춘희|date=2021-04-14|title=롯데제과, 계속 높아지는 영업이익률 - 베타뉴스|url=https://www.betanews.net/article/1261593|access-date=2021-04-17|website=베타뉴스:경제신문의 새로운 지평|language=ko}}</ref> Due to the [[COVID-19]], sales have been difficult.<ref>{{Cite web|date=2020-11-10|title=하루 앞둔 빼빼로데이|url=https://www.news1.kr/photos/view/?4472853|access-date=2021-04-17|website=뉴스1|language=ko}}</ref> Hence, the company made an adjustment in marketing by live broadcast and delivery.<ref>{{Cite web|date=2020-11-09|title=진화하는 빼빼로데이 마케팅…올해는 '굿즈·라방·배달'|url=http://www.m-i.kr/news/articleView.html?idxno=762651|access-date=2021-04-17|website=매일일보|language=ko}}</ref> Lotte Confectionery Corporation launched an exotic ice cream ‘Pepero-bar’ in limited time.<ref>{{Cite web|date=2020-11-06|title=롯데제과 빼빼로, 아이스크림으로 즐기세요|url=https://www.newsis.com/view/?id=NISX20201106_0001224617|access-date=2021-04-17|website=[[Newsis]]|language=ko}}</ref> Ice cream ‘Pepero-bar’ has used the originality feature of Pepero by covering with [[almond]] and displaying "Pepero friends" character as packaging to attract consumers.<ref>{{Cite web|date=2020-11-08|title=롯데리조트부여, '빼빼로&프렌즈' 캐릭터룸 패키지|url=http://www.fnnews.com/news/202011081100317727|access-date=2021-04-17|website=[[The Financial News]]|language=ko-KR}}</ref>