Editing Pepsi Max (section)

==Product positioning==
Recent{{when|date=August 2023}} UK and Australia Pepsi Max television advertisements (as well as in several European countries{{Which|date=October 2024}}) have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar."{{Cn|date=October 2024}} Some have incorporated [[extreme sport]]s, as well as video games such as ''[[Motocross Mania]]'', in an attempt to appeal to young men (in contrast to other diet cola drinks, which tend to target young women).{{Cn|date=October 2024}} The British advertising campaign involved retouched versions of the American "Do the Dew" commercials for [[Mountain Dew]] (a variant of which is sold in the UK), rebranded as "Live life to the Max".{{Cn|date=October 2024}}

[[Coca-Cola Zero Sugar|Coca-Cola Zero]], a sugar-free cola from [[The Coca-Cola Company]], is marketed in a similar manner. In the UK, some Coke Zero advertising alluded to Pepsi Max, leading to a counter-campaign by Pepsi extolling the virtues of the concept of "maximum" over that of "zero".<ref>{{cite web | last=Leow | first=Mikelle | title=Pepsi Ad Mischievously Pokes Fun At Diet Coke Without Dropping Names | website=TAXI (website) | date=2018-04-26 | url=https://designtaxi.com/news/399398/Pepsi-Ad-Mischievously-Pokes-Fun-At-Diet-Coke-Without-Dropping-Names/ | access-date=2019-08-22}}</ref><ref>{{cite web |date=2019-08-12 |title=Pepsi MAX on Twitter |url=https://twitter.com/PepsiMaxUK/status/983268284597334016 |access-date=2019-08-22 |publisher=Twitter}}</ref><ref>{{cite book | last1=Penco | first1=C. | last2=Domaneschi | first2=F. | title=Come non detto: Usi e abusi dei sottintesi | publisher=Editori Laterza | series=i Robinson / Letture | year=2016 | isbn=978-88-581-2430-7 | url=https://books.google.com/books?id=zpiODAAAQBAJ&pg=PA83 | language=it | access-date=2019-08-22 | page=83}}</ref>

===Variants===
The Pepsi Max brand has seen many flavor variants and varieties across the world where the drink is marketed.{{Cn|date=October 2024}}

===Pepsi Max===
{{More citations needed section|date=October 2015}}
{| class="wikitable"
!width=12%| Name !! Launched !! Flavour !! Regions where it is sold || Additional Notes
|-
| Pepsi Max Lemon
| style="text-align:center;"| 2004
| [[Lemon]]
| Belgium<br />Norway<br />Sweden<br />The Netherlands<br />Germany<br />Australia
| Was first sold in Belgium as '''Pepsi Max Cool Lemon''' before it was renamed in 2017.
|-
| Pepsi Max Lemon and Lime Twist
| style="text-align:center;"| 2005
| [[Lemon]]/[[Lime (fruit)|Lime]]
| United Kingdom<br />France<br />Argentina<br />Brazil<br />Poland<br />Turkey
| Was sold in France as '''Pepsi Max Citron Citron Vert'''.
|-
| Pepsi Max Punch
| style="text-align:center;"| 2005
| [[Ginger]] and<br />[[Cinnamon]]
| United Kingdom
| Sold as a limited edition during the 2005 Christmas Season. It is similar to the North American [[Pepsi Holiday Spice]] which was sold the year before and the year after.
|-
| Pepsi Max Gold
| style="text-align:center;"| 2006
| [[Ginger]]
| Finland
| Sold as a limited edition alongside the regular Pepsi Gold for the 2006 FIFA World Cup.
|-
| Pepsi Max Coffee Cino
| style="text-align:center;"| 2006
| [[Cappuccino]]/[[Coffee]]
| United Kingdom<ref>{{cite magazine|author=Mark Choueke |url=http://www.marketingweek.co.uk/news/supermarkets-poised-to-axe-pepsi-coffee-flavoured-cola/2053225.article |title=Supermarkets poised to axe Pepsi coffee-flavoured cola |magazine=Marketing Week |access-date=2010-06-01}}</ref><br />France<br />Portugal
| Sold in France and Portugal as '''Pepsi Max Cappuccino'''.
|-
| Pepsi Max Chill
| style="text-align:center;"| 2007
| [[Apple]]
| Sweden<br />Finland
| Sold as a limited edition in both countries in the Summer of 2007.
|-
| Pepsi Max Mojo
| style="text-align:center;"| 2008
| [[Mojito]] [[Lime (fruit)|Lime]]/[[Lamiaceae|Mint]]
| Finland<br />Denmark
| Was sold as a limited edition in 2008 in the former, and in 2009 in the latter under the name '''Pepsi Max Mojito'''.
|-
| Pepsi Max Energy
| style="text-align:center;"| 2008
| [[Cola]] with 66%<br />more [[caffeine]]
| Germany
| Was sold as a limited edition in 2008.
|-
| Pepsi Max Wild Side
| style="text-align:center;"| 2010
| Wild [[Baobab]]
| Sweden
| Was sold as a limited edition in 2010.
|-
| Pepsi Max Lime
| style="text-align:center;"| 2011
| [[Lime (fruit)|Lime]]
| Australia<br />United Kingdom<br />France<br />Lebanon<br />Finland<br />Sweden<br />Norway<br />Denmark<br />Iceland<br />Hungary<br />Romania<br />Poland<br />Serbia<br />Czech Republic<br />China<br />Poland, Portugal<br />Serbia<br />Spain<br />Thailand<br />Laos<br />Philippines<br />Vietnam<br />Kuwait<br />South Korea
| Was first sold as '''Pepsi Max Cease Fire''' and '''Pepsi Max Citrus Freeze''' in Australia/New Zealand and the United Kingdom respectively in 2011 as part of a promotion with [[Doritos]] corn chips before being re-released in 2016 (as a limited edition) and 2021 respectively. Sold as '''Pepsi Black Lime''' in some countries
|-
| Pepsi Max Cherry
| style="text-align:center;"| 2011
| [[Cherry]]
| United Kingdom<br />France<ref>{{cite web |url= http://www.rayon-boissons.com/Nouveaux-Produits/Pepsi-Max-a-son-cherry-29039 |language= fr |title= Pepsi Max a son cherry |trans-title= Pepsi Max has cherry |date= April 1, 2014 |publisher=Rayon Bouissons |access-date= January 10, 2016}}</ref><br />Netherlands<br />Denmark
Romania<br />Norway<br />Finland<br />Iceland<br />Germany<br />Russia
| Was first released in the United Kingdom in June 2011 only at [[Asda]] stores in 2 liter bottles, and gained a wide release in 2012.
|-
| Pepsi Max Ginger
| style="text-align:center;"|2017
| [[Ginger]]
| United Kingdom<br />Lebanon<br />Russia<br />Norway<br />Finland<br />The Netherlands<br />Denmark<br />Sweden<br />Germany
|
|-
| Pepsi Max Vanilla
| style="text-align:center;"|2018
| [[Vanilla]]
| Australia<br />New Zealand<br />Poland<br />Germany<ref>{{cite web|url=https://pepsi.de/produkte/pepsi-max-vanilla |title=Maximal Vanilla Zero Zucker |language=German |trans-title=Maximal Vanilla Zero Sugar |last= |first= |date= |website=pepsi.de |publisher= |access-date=16 December 2024 |quote= |archive-url=https://web.archive.org/web/20220123014143/https://pepsi.de/produkte/pepsi-max-vanilla |archive-date=23 January 2022 }}</ref>
| Sold as '''Pepsi Black Vanilla''' in some countries
|-
| Pepsi Max Raspberry
| style="text-align:center;"|2018
| [[Raspberry]]
| Australia<br />New Zealand<br />United Kingdom<br />Turkey<ref>{{cite web | url=http://www.fmcgturkiye.net/2020/05/06/ahududu-tadi-sevenler-icin-yeni-pepsi-raspberry/ | title=Ahududu tadı sevenler için Yeni Pepsi Raspberry! }}</ref><br />Sweden<br />France
Romania<br />Russia<br />Taiwan<br />Thailand<br />United Arab Emirates<br />Kuwait
|Sold as '''Pepsi Black Raspberry''' in some countries
|-
| Pepsi Max Creaming Soda
| style="text-align:center;"| 2019
| [[Cream Soda]]
| Australia
|
|-
| Pepsi Max Mango
| style="text-align:center;"| 2020
| [[Mango]]
| Australia<br />Hungary<br />Poland<br />Czech Republic<br />Serbia<br />Finland<br />Sweden<br />Denmark
Norway<br />Turkey<br />United Kingdom
| Sold as '''Pepsi Black Mango''' in some countries
|-
| Pepsi Max No Caffeine
| style="text-align:center;"| 2020
| [[Cola]] without [[Caffeine]]
| United Kingdom<br />Finland
|
|-
| Pepsi Max Pineapple
| style="text-align:center;"| 2020
|[[Pineapple]]
| Hungary<br />Poland<br />Czech Republic
Romania<br />Serbia<br />Sweden<br />Australia<br />South Korea
|
|-
| Pepsi Max Cream Soda
| style="text-align:center;"| 2020
| [[Cream Soda]]
| Thailand<br />Egypt
|
|-
| Pepsi Max Strawberry
| style="text-align:center;"| 2021
| [[Strawberry]]
| Thailand<br />Laos<br />Egypt
|
|-
| Pepsi Max Electric
| style="text-align:center;"| 2024
| [[Citrus]]<br />(blue coloured)
| Denmark<ref>{{cite web | url=https://royal4you.com/dk_da/pepsi-max-blue-50-pet-45-24-50-000000000000030153 | title=Pepsi Max Blue 50 Pet 45/24/50 }}</ref><br />Norway<ref>{{cite web|url=https://www.ringnes.no/produkter/pepsi/pepsi-max-electric-blue/?CKey= |title=Pepsi Max Electric Blue |last= |first= |date= |website=www.ringnes.no |publisher= |access-date=16 December 2024 |quote= |archive-url=https://web.archive.org/web/20240511140440/https://www.ringnes.no/produkter/pepsi/pepsi-max-electric-blue/?CKey= |archive-date=11 May 2024 |language=Norwegian}}</ref><br />Sweden<ref>{{cite web | url=https://www.carlsbergkonsumentservice.se/org/carlsberg-sv/d/pepsi-electic/ | title=Pepsi Electric har kommit till Sverige! .... - Carlsberg Sveriges Frågeforum - Carlsberg Sverige }}</ref><br />United Kingdom<ref>{{cite web | url=https://www.britvic.com/our-news/performance/pepsi-set-to-super-charge-soft-drinks-with-bold-electric-blue-cola/ | title=Pepsi set to super-charge soft drinks with bold Electric blue cola }}</ref><br />Poland<br />Thailand<br />Australia
| Sold in the United Kingdom and Poland as a year-long limited edition under the name '''Pepsi Electric'''. It is similar to [[Pepsi Blue]].
|-
| Pepsi Max Orange
| style="text-align:center;"| 2024
| [[Orange (fruit)|Orange]]
| Thailand
| Sold in Thailand under the name '''Pepsi Zero Sugar Orange'''.
|-
| Pepsi Max Lime No Caffeine
| style="text-align:center;"| 2024
| [[Lime (fruit)|Lime]] and<br />[[Cola]] without [[Caffeine]]
| South Korea
| Sold in South Korea under the name '''Pepsi Zero Sugar Lime Zero Caffeine'''.
|-
| Pepsi Max Ume
| style="text-align:center;"| 2025
| [[Prunus mume|Ume]]
| Thailand
| Sold in Thailand under the name '''Pepsi Zero Sugar Ume'''.
|}

In early 2005, the North American drink Pepsi ONE was revised, with [[Splenda]] brand [[sucralose]] replacing the aspartame ingredient.{{Cn|date=October 2024}}{{Relevance inline|date=October 2024}}