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Perception management
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==Strategies== There are nine strategies for perception management. According to Carlo Kopp, these include:<ref>{{Cite web|last=Kopp|first=Carlo|title=Classical Deception Techniques and Perception Managementvs. the Four Strategies of Information Warfare|url=http://users.monash.edu/~ckopp/InfoWar/Lectures/Deception-IWC6-05.pdf|access-date=2020-08-08}}</ref><ref>{{cite web|url=http://www.ausairpower.net/Deception-IWC6-05-Slides.pdf |access-date=November 4, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100612060533/http://ausairpower.net/Deception-IWC6-05-Slides.pdf |archive-date=June 12, 2010 |title=Classical Deception Techniques and Perception Management vs. the Four Strategies of Information Warfare}}</ref> # Preparation β Having clear goals and knowing the ideal position you want people to hold. # [[Credibility]] β Make sure all of your information is consistent, often using prejudices or expectations to increase credibility. # [[Multichannel marketing|Multichannel]] support β Have multiple arguments and fabricated facts to reinforce your information. # Centralized control β Employing entities such as propaganda ministries or bureaus. # Security β The nature of the deception campaign is known by few. # Flexibility β The deception campaign adapts and changes over time as needs change. # Coordination β The organization or propaganda ministry is organized in a hierarchical pattern in order to maintain consistent and synchronized distribution of information. # [[Cover-up|Concealment]] β Contradicting information is hidden. # Untruthful statements β Fabricate the truth.
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