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Peter Max
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== Career == ===1960s=== In 1962, Max started a small Manhattan arts studio known as "The Daly & Max Studio," with friend [[Thomas Aquinas Daly|Tom Daly]]. Daly and Max were joined by friend and mentor [[Don Rubbo]], and the three worked as a group on books and advertising for which they received industry recognition. Much of their work incorporated antique photographic images as elements of collage. Max's interest in astronomy contributed to his self-described "Cosmic '60s" period, which featured psychedelic, counter culture imagery. In 1967, Max solidified his place as a counter-cultural icon by designing the flyers for the second ever '[[Central Park be-ins|Be In]]', a political gathering of mainly [[hippie]]s in New York's [[Central Park]] after the Easter parade on March 26, 1967.<ref>{{Cite book|last=Riley, II|first=Charles A.|title=The Art of Peter Max|publisher=Harry N. Abrams, Inc.|year=2002|location=New York|pages=22}}</ref> Max appeared on ''[[The Tonight Show]]'' on August 15, 1968.<ref>"Television Log," Long Beach (CA) Press Telegram, 15 August 1968.</ref> He was featured on the cover of [[Life (magazine)|''Life'' magazine]]'s September 5, 1969 edition under the heading "Peter Max: Portrait of the artist as a very rich man."<ref>{{cite web |url=http://www.lifemagazineconnection.com/index.php?main_page=product_info&products_id=1790 |title=1969 September 5 LIFE Magazine - Peter Max - Woodstock |publisher=Life Magazine Connection |access-date=2012-04-11 |archive-url=https://archive.today/20130128080414/http://www.lifemagazineconnection.com/index.php?main_page=product_info&products_id=1790 |archive-date=2013-01-28 |url-status=usurped}}</ref> ===1970s=== [[File:Expo74 Stamp.jpg|thumb|[[U.S. postage stamp]] featuring Max's artwork commemorating Expo '74]] In 1970, many of Max's products and posters were featured in the exhibition "The World of Peter Max," which opened at the M.H. de Young Memorial Museum in San Francisco.<ref>{{cite book |url=https://books.google.com/books?id=Z0ZOAAAAYAAJ |title=''The World of Peter Max exhibition'' |access-date=2012-04-11 |archive-url=https://web.archive.org/web/20140111222629/http://books.google.com/books/about/The_world_of_Peter_Max.html?id=Z0ZOAAAAYAAJ |archive-date=2014-01-11 |url-status=live |last1=Max |first1=Peter |year=1970 }}</ref> The [[United States Postal Service]] commissioned Max to create the 10-cent postage stamp to commemorate the [[Expo '74]] World's Fair in [[Spokane]], Washington, and Max drew a colorful psychedelic scene with a "Cosmic Jumper" and a "Smiling Sage" against a backdrop of a cloud, sun rays and a ship at sea on the theme of "Preserve the Environment."<ref>{{cite web |author=Iqzero.net and Dick Sine |url=http://usstampgallery.com/view.php?id=301eaf56af1c4d75326e4d40eeea8153a89ce7f5 |title=''Expo 74 Postage Stamp'' |publisher=Usstampgallery.com |date=1974-04-18 |access-date=2012-04-11 |archive-url=https://web.archive.org/web/20131227064034/http://usstampgallery.com/view.php?id=301eaf56af1c4d75326e4d40eeea8153a89ce7f5 |archive-date=2013-12-27 |url-status=live }}</ref> According to ''The New York Times'', "His DayGlo-inflected posters became wallpaper for the turn on, tune in, drop out generation."<ref name="NYTimes">{{cite news |author=Chozick, Amy |url=https://www.nytimes.com/2019/05/28/business/peter-max-dementia-cruise-ship-auctions.html |title=Dementia Stopped Peter Max From Painting. For Some, That Spelled a Lucrative Opportunity. |id={{Gale|A587414117}} |issn=0362-4331 |archive-url=https://web.archive.org/web/20220405044045/https://www.nytimes.com/2019/05/28/business/peter-max-dementia-cruise-ship-auctions.html?action=click&module=Top%20Stories&pgtype=Homepage |page=1(L) |archive-date=2022-04-05 |date=2019-06-02 |newspaper=The New York Times |orig-date=2019-05-28 |access-date=2019-05-28}}</ref> On July 4, 1976, Max began his [[Statue of Liberty]] series leading to his efforts with [[Chrysler]] CEO [[Lee Iacocca]] to help in the restoration of the statue.<ref>{{cite web |url=http://articles.orlandosentinel.com/2010-11-12/entertainment/os-ppl-peter-max-in-orlando-20101108_1_statue-of-liberty-painting-lady-liberty-pop-artist-peter-max |title=''Statue of Liberty series'' |work=Orlando Sentinel |date=2010-11-12 |access-date=2012-04-11 |archive-url=https://web.archive.org/web/20131227142507/http://articles.orlandosentinel.com/2010-11-12/entertainment/os-ppl-peter-max-in-orlando-20101108_1_statue-of-liberty-painting-lady-liberty-pop-artist-peter-max |archive-date=2013-12-27 |url-status=dead }}</ref> Also that year, "Peter Max Paints America" was commissioned by the ASEA of Sweden. The book project commemorated the [[United States Bicentennial]] and included the following foreword: "Peter Max Paints America is based on works of art commissioned by ASEA of Sweden on the 200th anniversary of the founding of the United States of America, in sincere recognition of the historic bonds of friendship between the people of Sweden and the people of the United States, recalling that Sweden was one of the first countries to extend its hand in friendship to the new nation."<ref name='PeterMaxPaintsAmerica'>{{cite book |last=Zurbel |first=Victor |author-link=Victor Zurbel |title=Peter Max Paints America |publisher=Acropolis Books Ltd., New York |year=1976 |edition=1st |page=1 |isbn=0-87491-042-0}}</ref> Max had also been commissioned to design bilingual welcome signs for the US borders, and they were set to be unveiled in 1976; the signs, however, did not go up. Max's stylized signs were considered 'too psychedelic' – which to the then-government meant that they encouraged drug use. Despite Max's objections to these accusations, the signs remained in storage until 1977, when the administration change brought a change in attitude. The signs remained in place until 1984, when they were replaced by 'more conventional signage.'<ref>{{Cite web|title=Did You Know... 'Psychedelic' Signage Welcomed Visitors at U.S. Border Crossings?|url=https://www.cbp.gov/about/history/did-you-know/peter-max|access-date=2021-07-16|website=U.S. Customs and Border Protection|language=en}}</ref> ===1980s–present=== [[File:The Art of Peter Max.jpg|thumb|One of Max's art galleries, at [[The Forum Shops at Caesars]] in 2008]] In 1989, Max designed the cover photo—as well as the [[45 rpm single]] picture-sleeve photo—of [[Aretha Franklin]]'s ''[[Through the Storm (Aretha Franklin album)|Through the Storm]]'' album. In that same year, Max painted 40 colourful portraits of [[Mikhail Gorbachev]] to celebrate his policy of [[glasnost]] and efforts to democratize the Soviet Union. The work was entitled ''40 Gorbys.''<ref name="Riley, II 2002 138">{{Cite book|last=Riley, II|first=Charles A.|title=The Art of Peter Max|publisher=Harry N. Abrams, Inc.|year=2002|location=New York|pages=138}}</ref> In 1990, Max purchased a [[VH1#VH1 Corvette Give-away Sweepstakes|collection]] of [[Chevrolet Corvette]]s for an intended art project,<ref>{{cite web|date=23 December 2014|title=Forgotten Corvette collection emerges from the dust after 25 years|url=https://autos.yahoo.com/blogs/motoramic/peter-max-s-forgotten-corvette-collection-emerges-from-the-dust-after-25-years-162558587.html|url-status=live|archive-url=https://web.archive.org/web/20141227124147/https://autos.yahoo.com/blogs/motoramic/peter-max-s-forgotten-corvette-collection-emerges-from-the-dust-after-25-years-162558587.html|archive-date=27 December 2014|access-date=3 January 2015|work=Yahoo Autos}}</ref> but never used them.<ref>{{cite web|title=Long Forgotten Corvette Collection Rediscovered|url=http://restomods.com/forgotten-corvette-collection-rediscovered-256/|url-status=live|archive-url=https://web.archive.org/web/20141230083016/http://restomods.com/forgotten-corvette-collection-rediscovered-256/|archive-date=30 December 2014|access-date=3 January 2015|work=Restomods.com|date=3 November 2014 }}</ref> They were auctioned off in 2020–2021 and the profits were donated to benefit veterans.<ref>{{Cite web|title=The Lost Corvettes|url=https://www.thelostcorvettes.com/|access-date=2021-07-16|website=www.thelostcorvettes.com}}</ref> Also in 1990, Max was awarded the rights to a massive section of the Berlin Wall, which was installed at the ''[[Intrepid Sea, Air & Space Museum|Intrepid]] Museum''. He chiseled a dove out of the wall and placed it on top, as a symbol of freedom.<ref name="Riley, II 2002 138"/> In 1994, Max designed the artwork for progressive rock band [[Yes (band)|Yes]]'s fourteenth studio album, ''[[Talk (Yes album)|Talk]]''. In 2012, he was chosen to paint the hull art of the New York-themed ship ''[[Norwegian Breakaway]]'' by [[Norwegian Cruise Line]].<ref>{{cite web|title=Peter Max On NORWEGIAN BREAKAWAY|url=http://maritimematters.com/2012/09/peter-max-on-norwegian-breakaway/|url-status=live|archive-url=https://web.archive.org/web/20150709222152/http://maritimematters.com/2012/09/peter-max-on-norwegian-breakaway/|archive-date=2015-07-09|access-date=2015-04-13}}</ref> Max has been the official artist for many major events, including the [[1994 World Cup]], the [[Grammy Awards]], the [[Rock and Roll Hall of Fame]], the [[Super Bowl]] and others.<ref name="ArtofPeterMax" /> In [[2000 NASCAR Winston Cup Series|2000]], Max designed the paint scheme [[Dale Earnhardt]] drove at the [[NASCAR Sprint All-Star Race|Winston]] all-star race, deviating from Earnhardt's trademark black car.<ref>{{cite web|url=http://www.motorsport.com/nascar-cup/news/dale-earnhardt-and-peter-max-combine-for-colorful-weekend/|title=Dale Earnhardt and Peter Max Combine for Colorful Weekend|access-date=2015-04-13|archive-url=https://web.archive.org/web/20160319110158/http://www.motorsport.com/nascar-cup/news/dale-earnhardt-and-peter-max-combine-for-colorful-weekend/|archive-date=2016-03-19|url-status=live}}</ref> He was also the Official Artist of the [[2000 World Series]], the "Subway Series" between the [[New York Yankees]] and the [[New York Mets]].<ref>{{cite web |url=http://www.nyc.gov/html/om/html/2000b/pr408-00.html |title=Mayor Giuliani and major league baseball launch subway series with proclamation for "pledge your allegiance" week |access-date=2015-04-13 |archive-url=https://web.archive.org/web/20150602035731/http://www.nyc.gov/html/om/html/2000b/pr408-00.html |archive-date=2015-06-02 |url-status=live }}</ref> Max first painted [[Taylor Swift]]'s portrait as a gift to the singer for her Grammy-winning albums ''[[Fearless (Taylor Swift album)|Fearless]]'' and ''[[Speak Now]]'', and has recently painted new portraits of Taylor Swift to commemorate her worldwide success.<ref>{{cite web |last=Itzkoff |first=Dave |url=https://artsbeat.blogs.nytimes.com/2010/12/10/its-taylor-swift-to-the-max-in-new-pop-art-portrait |title=It's Taylor Swift, by Peter Max, in a New Pop-Art Portrait - The New York Times |publisher=Artsbeat.blogs.nytimes.com |date=2010-12-10 |access-date=2017-08-17 |archive-url=https://web.archive.org/web/20170818093529/https://artsbeat.blogs.nytimes.com/2010/12/10/its-taylor-swift-to-the-max-in-new-pop-art-portrait/ |archive-date=2017-08-18 |url-status=live }}</ref> In 2019, ''The New York Times'' published an investigative journalism piece on Max's current state, revealing that he is suffering from advanced dementia, that he is now often unaware of his identity and his surroundings, and that his deteriorated mental state has been exploited in a massive art fraud scheme dating back to at least 2015.<ref name=NYTimes />
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