Editing PowerBook G4 (section)

===Industrial design===
The initial design of the PowerBook G4 was developed by Apple hardware designers Jory Bell, Nick Merz, and Danny Delulis.<ref name="BW">{{Cite web |date=May 2009 |title=The Next Wide Thing |url=http://images.businessweek.com/ss/05/09/applespawn/source/7.htm |url-status=dead |archive-url=https://web.archive.org/web/20130721182905/http://images.businessweek.com/ss/05/09/applespawn/source/7.htm |archive-date=2013-07-21 |access-date=2012-09-20 |publisher=Business Week}}</ref> [[Quanta Computer|Quanta]], an [[original design manufacturer]], also helped in the design.{{Citation needed|date=September 2012}} The new machine was a sharp departure from the black plastic, curvilinear PowerBook G3 models that preceded it. The orientation of the Apple logo on the computer's lid was switched so that it would "read" correctly to onlookers when the computer was in use.<ref>{{Cite web |title=Inside the Titanium Powerbook G4 |url=https://www.macworld.com/article/1002182/powerbook.html |url-status=live |archive-url=https://web.archive.org/web/20170925040045/https://www.macworld.com/article/1002182/powerbook.html |archive-date=2017-09-25 |access-date=2017-09-24 |website=Macworld}}</ref> PowerBook G3 and prior models presented it right-side-up from the perspective of the computer's owner when the lid was closed. Apple's [[industrial design]] team, headed by British designer [[Jonathan Ive]], converged around a minimalist aesthetic—the titanium G4's design language laid the groundwork for the aluminum PowerBook G4, the [[MacBook Pro]], the [[Power Mac G5]], the flat-screen [[iMac]], the [[Xserve]], and the [[Mac mini]].