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==Digital printing== Digital printing allows printing a lower volume or individually customised publications; this is also known as [[Variable data printing|Variable Data Printing]] (VDP). Variable Data Printing starts with a static piece of artwork and has an element that changes which can be fed from a database, such as a customer's name. Conventional offset printing uses 4 printing plates for [[CMYK color model|CMYK]] color publications making it only cost effective to print thousands of copies of each version. Digital printing is also cost effective for an individual publication with a fast turnaround. [[Toner cartridge|Toner cartridges]] or [[Ink cartridge|Inkjet Cartridges]] are used making them easy to operate and maintain. Advanced machines have options for additional spot colors with special inks such as metallic, fluorescent and white.
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