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Press kit
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==Uses== The press kit or media kit is a [[public relations]] staple, and an integral part of a company's media relations activities.<ref name="Belch, G 2009, p.617">Belch, G, Belch, M.A, Kerr, G. and Powell, I., ''Advertising and Promotion Management: An Integrated Marketing Communication Perspective'', McGraw-Hill, Sydney, Australia, 2009, p. 617</ref> Press kits are typically used for: * Product launches * New company launch * Mergers and acquisitions * News conferences * Announcements of special events, industry trade shows or exhibitions * Accompany a press release or media release * Notify the media of any newsworthy event within a company's sphere of activities
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