Editing Product lining (section)

=== Width ===
As mentioned above, the width of product mix is referred to as the total number of product lines that the company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management. Although specialisation of products (narrow product mix) might be easier for businesses to operate and manage, it reduces the ability to reach out to diverse markets as they fail to offer sufficient options for consumers to cater to their "needs and wants."<ref name=":2">Marketing 91. (n.d) "[http://www.marketing91.com/product-mix-product-line/ Product mix and product line]." Retrieved March 20, 2016.</ref>