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Production designer
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== The importance of production design == {{cleanup|section|reason=too much detailed emphasis on one example- The Wizard of Oz|date=October 2020}} Production design plays an essential role in storytelling, for instance, in the movie ''[[Titanic (1997 film)|Titanic]]'', when the characters Jack and Rose are in the cold water after the ship sank, we know that they are cold because of the setting: it is nighttime and there is ice on their hair. A more specific example is ''[[The Wizard of Oz (1939 film)|The Wizard of Oz]]'', in which we know the story takes place on a farm because of the bale of hay Dorothy leans on and the animals around, as well as the typical wooden fence. In the scene in which Dorothy's dog is taken away, we know that it happens in her aunt and uncle's house, which adds more tension because her beloved friend, Toto is not killed, lost or kidnapped on the street, but is forced to leave by an outsider, Ms. Gulch, who enters Dorothy's private and safe zone (her home). Jane Barnwell states that the place the characters exist in gives information about them and enhances the fluency of the narrative (175).<ref>{{Cite book|last=Barnwell|first=Jane|title=Production Design for Screen: Visual Storytelling in Film and Television|publisher=Bloomsbury Visual Arts|year=2017|isbn=9781474223409|location=London|pages=175}}</ref> Imagine Dorothy's home was dirty and everyone in her house were dressed untidily, the viewer would have supported the outsider instead, perhaps thinking that the outsider in a way, rescued the dog from an unhealthy environment. Additionally, the characters' clothing, especially that of Ms. Gulch, makes the description "own half the county" more reliable in portraying Ms. Gulch, and also supports the reason why Dorothy cannot rebel against Ms. Gulch by making the dog stay. However, this does not mean that the setting or costume should be extremely detailed and cluttered with information. The goal is to not let the viewer notice these elements, which, however, is how production design works. Jon Boorstin states in his book, ''Making Movies Work Thinking Like a Filmmaker'', that the background, the camera motion or even the sound effect is considered well-done if the viewer does not notice their appearance.<ref>{{Cite book|last=Boorstin|first=Jon|title=Making Movies Work Thinking Like a Filmmaker|publisher=Silman-James Press|year=1995}}</ref>
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