Editing Publicity (section)

==Public relations==
Publicity is often referred to as the result of [[public relations]], in terms of providing favourable information to media and any third party outlets; these may including bloggers, mainstream media, as well as new media forms such as podcasts. This is done to provide a message to consumers without having to pay for direct time or space. This in return creates awareness and achieves greater credibility. After the message has been distributed, the publicist in charge of the information will lose control of how the message is used and interpreted, in contrast to the way it works in advertising.<ref name=":0">Mersham, G., Theunissen, P., & Peart, J. (2016). ''Public Relations and Communication Management: An Aotearoa/New Zealand Perspective''. Auckland: Pearson.</ref> According to Grunig, public relations is often reduced to publicity. He also states how publicity is a form of activity in which should be associated with the sales promotion effort of a company, in order to help aid advertising and personal salesmanship as well.<ref>Grunig, J. (1992). ''Excellence in public relations and communication management'' (pp. 263, 386). Hillsdale, N.J.: L. Erlbaum Associates.</ref> Kent also stated that the doing of publicity can help attract attention whilst also supplying information regarding a specific organization or individual client and any event, activity or attribute associated with them.<ref>Kent, M. (2011). ''Public Relations Writing'' (p. 15). Boston, Mass.: Allyn & Bacon.&nbsp; &nbsp;&nbsp;</ref>

[[File:17th century coffeehouse england 1-580x400.jpg|thumb| A [[coffeehouse]] in 17th century London.]]
The use of publicity is also known to be an important strategic element and promotional tool due to its effect of intentional exposure on a consumer. This helps publicity gain an advantage over other forms of marketing, such as advertising,<ref name=":1">{{cite journal | last1 = Lord | first1 = K. | last2 = Putrevu | first2 = S. | year = 1993 | title = Advertising and publicity: An information processing perspective | journal = Journal of Economic Psychology | volume = 14 | issue = 1| pages = 57–84 | doi = 10.1016/0167-4870(93)90040-R }}</ref> often in order to boost credibility. Favourable publicity is also created through [[reputation management]], in which organizations try strive to control via the web.<ref>{{cite journal | last1 = Aula | first1 = P | year = 2010 | title = Social media, reputation risk and ambient publicity management |journal = Strategy & Leadership | volume = 38 | issue = 6| pages = 43–49 | doi = 10.1108/10878571011088069 }}</ref> Furthermore, despite the fact that publicity, both good or bad, can be beneficial for an organization, company or individual, much of it is paid for despite claims that publicity is often free.<ref>{{cite journal | last1 = Ehrenberg | first1 = A. | last2 = Barnard | first2 = N. | last3 = Kennedy | first3 = R. | last4 = Bloom | first4 = H. | year = 2002 | title = Brand Advertising As Creative Publicity | journal = Journal of Advertising Research | volume = 42 | issue = 4| pages = 7–18 | doi = 10.2501/JAR-42-4-7-18 | s2cid = 166625779 }}</ref>

Despite publicity being an influential benefit within the marketing sector, one disadvantage which highly affects publicity is the lack of ability in which publicity cannot be repeated, in comparison to paid advertising.<ref name=":1" />