Editing Quantitative marketing research (section)

==Differences between consumer and B2B quantitative research==
Quantitative research is used in both consumer research and business-to-business (B2B) research. However, there are differences in how consumer researchers and B2B researchers distribute their surveys.
 
Generally, surveys are distributed online more than in-person, by telephone or by mail.<ref>''[https://www.flipsnack.com/GRITarchive/2018-q3-q4-grit-report-fx90ris97.html 2018 Q3-Q4 GRIT Re-port]'', GreenBook, 2018, p. 34</ref> However, in B2B research, online research is not always possible, often because it is difficult to get hold of certain business decision-makers via email. As a result, B2B researchers still often conduct surveys via telephone.<ref>{{cite news |last1=Wells |first1=Chris |title=How to Conduct B2B Quan-titative Research |url=https://www.hello-adience.com/blog/insights/how-to-conduct-b2b-quantitative-research/ |accessdate=23 July 2020 |publisher=Adience |date=July 12, 2020}}</ref>