Editing Ray-Ban (section)

==Product lines==
Ray-Ban's most popular sunglasses are the [[Ray-Ban Wayfarer|Wayfarer]], [https://www.ray-ban.com/usa/sunglasses/RB4171%20UNISEX%20erika%20color%20mix-black/8053672460773 Erika], and [[Aviator sunglasses|Aviator]] models.<ref name=BBC /><ref name="auto" /><ref name="Shilling" /> During the 1950s, Ray-Ban released the Echelon (Caravan), which had a squarer frame. In 1965, the Olympian I and II were introduced; they became popular when [[Peter Fonda]] wore them in the 1969 film ''[[Easy Rider]]''.<ref name="easy rider" /> The company has also produced special edition lines, such as The General in 1987, bearing similarity to the original aviators worn by [[General Douglas MacArthur]] during the [[Second World War]].<ref name=UVU />
In the 1980s the Ray-Ban Clubmaster was added to the model line.<ref name="history" /> The Clubmaster has a [[Browline glasses|browline frame]] and went on to become the third best selling sunglasses style of the 1980s, behind the [[Ray-Ban Wayfarer|Wayfarer]] and [[Aviator sunglasses|Aviator]].<ref name=brow /> 

In 2007, Luxottica Group launched Ray-Ban Youth, a collection of prescription eyewear aimed at children ages eight through twelve. Modeled after popular adult Ray-Bans styles, these hypoallergenic titanium frames featured both neutral and bold colorways as well as sturdy flex hinges.<ref>{{Cite web |last=CMSBulkImportService |title=Luxottica: Ray-Ban Youth |url=https://www.2020mag.com/article/luxottica-ray-ban-youth |access-date=February 14, 2023 |website=www.2020mag.com}}</ref>

In 2009, Luxottica released the Ray-Ban Tech collection, which included the Carbon Fibre line. This line of sunglasses were factory stress-tested and designed to be durable and lightweight, and featured polarized lenses of polycarbonate or crystal.<ref>{{Cite news |last=Nicola |first=Gloria |date=September 2009 |title=Luxottica: Ray-Ban Tech Collection |pages=104 |work=20/20 Magazine |url=https://search.ebscohost.com/login.aspx?authtype=ip,guest&custid=s4858255&groupid=main&profile=eds&direct=true&db=bth&AN=44447577&site=eds-live&scope=site |access-date=February 20, 2023}}</ref>

On the brand's website, Ray-Ban also offers the option to customize and purchase individual pairs of many of their popular styles, giving buyers express choice between frames, lenses, and engraving, among other options.<ref>{{Cite news |last=Carroll |first=Deirdre |date=June 16, 2014 |title=Making It One of a Kind |pages=10–11 |work=Vision Monday |url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=96719340&site=eds-live&scope=site |access-date=March 8, 2023}}</ref>

In 2021, Ray-Ban commercialized a model of [[smart glasses]] that they developed with [[Facebook Reality Labs]] called [[Ray-Ban Stories]].<ref name="FRL" /><ref name="Stories" /> Building on recent trends of wearable technology, the glasses feature a built-in camera and Bluetooth earphones.<ref>{{Cite news |last=Lee |first=Adriana |date=September 10, 2021 |title=Facebook Reveals Smartglasses: Ray-Ban Stories |pages=26–27 |work=Women's Wear Daily |url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=152407124&site=eds-live&scope=site |access-date=February 20, 2023}}</ref> Like other wearable, camera-equipped tech, Ray-Ban Stories have come under scrutiny for their susceptibility to privacy issues and potential for misuse.<ref>{{Cite web |date=September 13, 2021 |title=In Totally Shocking News, Facebook's Smart Glasses Are The Subject Of A Privacy Investigation |url=https://www.gizmodo.com.au/2021/09/ray-bans-stories-investigation-facebook-privacy-watchdog/ |access-date=March 9, 2023 |website=Gizmodo Australia |language=en-AU}}</ref>