Editing Redbox (section)

===Founding under McDonald's===
Redbox Automated Retail LLC was initially developed in Chicago as a part of "Project 361", a [[McDonald's]] business expansion initiative. John Sexton Abrams, a strategy executive at McDonald's, designed the original concept as an immersive kiosk leveraging McDonald's product supply chain and geographic footprint to provide 24/7 access to fresh dairy and other products. Initially, the kiosks sold a range of goods under the name Tiktok Easyshops.<ref>{{Cite news |date=2003-11-12 |title=McDonald's axes robot retailers |url=http://news.bbc.co.uk/2/hi/business/3263181.stm |access-date=2024-08-17 |language=en-GB}}</ref><ref name=":0">{{Cite web |last=Williams |first=Jake |date=2024-08-16 |title=Bankrupt - Redbox |url=https://www.youtube.com/watch?v=MTYBC4XZpzw |publisher=Bright Sun Films |type=Video |via=[[YouTube]]}}</ref> In late 2003, McDonald's ended its use of the kiosks for the products. Instead, McDonald's executive [[Gregg Kaplan]] decided to use the kiosks for DVD rentals, which was tested in Denver in 2004.<ref>{{cite web|url=https://www.forbes.com/2009/03/06/redbox-blockbuster-rentals-business-media-rebox.html|title=Red Menace|first=Dorothy|last=Pomerantz|website=[[Forbes]]|date=6 March 2009}}</ref> 

The company employed a "return anywhere" policy, different from competitors, which allowed consumers to return their rental to any Redbox kiosk, not just the one from which they originally rented it.<ref>{{cite book|url=https://books.google.com/books?id=StY5DQAAQBAJ&pg=PA542|page=542|title=Strategic Management|first=John A.|last=Parnell|date=15 January 2013|publisher=SAGE|isbn=9781452234984|via=Google Books}}</ref>