Editing Rolling Rock (section)

==Pony bottle==
Rolling Rock's {{convert|7|U.S.floz|ml|0|abbr=on}} [[pony bottle (beer)|pony bottle]] had been very popular until its discontinuation, so much so that this had given rise to the [[folk etymology]] that "pony" is from the Rolling Rock horse logo. This is incorrect: the term ''[[wikt:pony|pony]]'' in "pony of beer" has been used in the United States of America since the 19th century,<ref>''Americanisms'', Farmer, [https://books.google.com/books?id=RTdcQOlzjXAC&dq=%E2%80%9Cpony+of+beer%E2%80%9C&pg=PA430 p. 430] cites ''New York Journal'', 1885 August; see ''[[wikt:pony|pony]]'' for details.</ref> predating Rolling Rock by over 50 years, and is due to the diminutive size;<ref>''Notes and Queries'', August 8th, 1896, [https://books.google.com/books?id=BIEjZLt7zxYC&dq=%E2%80%9Cpony+of+beer%E2%80%9C&pg=PA126 p. 126]: "It seems probable the origin is due to the diminutiveness of the glass;"</ref> similar words include [[pony glass]] and [[pony keg]]. Indeed, advertising for Rolling Rock since the 1950s uses the term "pony bottle" generically, stating "... Rolling Rock is the Largest Selling 7 oz. Pony Bottle of [[Beer#"Premium" beers|premium beer]] in Pennsylvania".<ref>''The Pittsburgh Press,'' Oct 21, 1952, [https://news.google.com/newspapers?nid=1144&dat=19521021&id=2l8bAAAAIBAJ&sjid=pE0EAAAAIBAJ&pg=6165,2606515 p. 4]</ref>

Though it did not originate the term, the popularity of Rolling Rock undoubtedly reinforced it: one could refer to a regular (12 oz.) or small (7 oz.) of the beer as a "horse" or "pony" respectively. It also likely led to the standardization on a 7 oz. size: major national brands introduced 7 oz. pony bottles in the early 1970s, of which the most prominent is [[Miller High Life]] (pony introduced 1972<ref>{{cite book|title=Advertising and the Food System|author1=John M. Connor|author2=Ronald W. Ward|url=https://books.google.com/books?id=jftEAAAAYAAJ&q=pony|publisher=Research Division, College of Agricultural and Life Sciences, University of Wisconsin-Madison|year=1983|page=309}}</ref><ref>''CSA Super Markets'', Volume 50, 1974, [https://books.google.com/books?id=ZUpPAAAAYAAJ&q=%22miller+high+life%22+%227+oz%22 p. 68]</ref>).