Editing Schaefer Beer (section)

==Advertising campaigns==
[[File:Schaefer Beer.jpg|thumb|An original Schaefer Beer promotional sign]]

The advertising slogan for Schaefer beer is the jingle "Schaefer is the one beer to have when you're having more than one." An earlier advertising campaign from the 1950s asserted, "What do you hear in the best of circles? Schaefer, all around!" In Spanish, Schaefer's slogan was "''Es la mejor, cuando se toma mas de una!''" ("It is the best, when you are having more than one!")

Schaefer had major exhibitions at both of New York City's World's Fairs, held in [[Flushing Meadows Park]]. During both the [[1939 New York World's Fair]] and the [[1964 New York World's Fair]], Schaefer sponsored "Schaefer Center", a restaurant that used beer as an ingredient in many dishes.

Schaefer was the official beer sponsor of the [[History of the Brooklyn Dodgers|Brooklyn Dodgers]] from [[1951 Brooklyn Dodgers season|1951]] until the franchise's departure for [[Los Angeles]] following the [[1957 Brooklyn Dodgers season|1957 season]]. During that span, one of its advertisement was featured at the top of [[Ebbets Field]]'s scoreboard on the right-field wall. The letters ''h'' or the first ''e'' on the [[wordmark]] lit up depending on whether the official scorer ruled that a batter reached base on a hit or an error, respectively.<ref>{{Cite web |url=http://sabr.org/research/advertising-and-brooklyn-dodgers-1947 |title=Newman, Roberta J. "Advertising and the Brooklyn Dodgers in 1947," Society for American Baseball Research. |access-date=2017-12-09 |archive-date=2017-12-09 |archive-url=https://web.archive.org/web/20171209204106/http://sabr.org/research/advertising-and-brooklyn-dodgers-1947 |url-status=dead }}</ref>

[[Foxboro Stadium]], the home stadium of the [[New England Patriots]] from 1971-2001, was originally named Schaefer Stadium after the beer company paid [[naming rights]] for the privilege, one of the earliest known examples of a stadium selling naming rights.  After 12 years, the contract expired and the name was changed to Sullivan Stadium in 1983 (after the family that owned the team).

[[File:Schaefer beer can Puerto Rico.jpg|thumb|left|A vintage Schaefer beer can (originally for sale in Puerto Rico)]]

During the 1970s and 1980s, Schaefer was one of the top selling beers in Puerto Rico and Guam.{{Citation needed|date=April 2015}} A large and quite famous Schaefer beer billboard was once displayed at the main entrance to the city of [[Bayamón, Puerto Rico|Bayamón]]. Schaefer still holds the record for being the beer with the most unit sales in Puerto Rico, 13 million cases in a year, in 1979-80.{{cn|date=July 2023}} It became well known among Puerto Rican salsa fans.
{{-}}