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== Brands == === Etnies === {{Main|Etnies}} The company's first and largest brand is [[etnies]]. Established in 1986, etnies produces footwear and apparel for skateboarding, [[Bicycle motocross|BMX]], [[motocross]], [[surfing]] and [[snowboarding]]—the brand also sponsors teams in all of these "[[action sports]]."<ref name="Brands">{{cite web |title=Our Brands |url=http://www.soletechnology.com/Pages/Brands.aspx |website=Sole Technology |access-date=15 October 2021 |archive-date=22 October 2021 |archive-url=https://web.archive.org/web/20211022123354/http://www.soletechnology.com/Pages/Brands.aspx |url-status=dead }}</ref> From 2005 to 2011, the company also operated etnies plus, a sub-brand which specialized in limited-run footwear.{{citation needed|date=October 2021}} Etnies sponsored athletes include [[Ryan Sheckler]], Willow, Nick Garcia, Jose Rojo, Chris Joslin and David Reyes.<ref>{{Cite web |title=Team – Skate |url=http://etnies.com/team/skate/ |access-date=18 September 2013 |website=etnies |publisher=Sole Technology, Inc |archive-date=12 September 2013 |archive-url=https://web.archive.org/web/20130912235705/http://etnies.com/team/skate/ |url-status=dead }}</ref> === éS Skateboarding === Founded in 1995, éS produces skateboarding footwear and apparel.<ref>{{Cite web |date=September 2013 |title=eS Shoes |url=http://skately.com/library/brands/es-shoes |access-date=18 September 2013 |website=Skately |publisher=Skately LLC |archive-date=28 September 2013 |archive-url=https://web.archive.org/web/20130928013419/http://skately.com/library/brands/es-shoes |url-status=dead }}</ref> The brand subsequently sponsored a team that included professional skateboarders [[John Rattray (skateboarder)|John Rattray]], [[PJ Ladd]], [[Eric Koston]], [[Paul Rodriguez (skateboarder)|Paul Rodriguez]], Ronnie Creager, Chad Muska, Justin Eldridge, Rodrigo Teixeira (TX), [[Bob Burnquist]], [[Arto Saari]], [[Nyjah Huston]], [[Tom Penny]], and [[Rick McCrank]].<ref>{{Cite web |last=Complex Mag |date=12 June 2009 |title=A History of Eric Koston's Signature Shoes |url=http://www.complex.com/sneakers/2009/06/a-history-of-eric-kostons-signature-shoes |access-date=18 September 2013 |website=Complex Sneakers |publisher=Complex Media |archive-date=4 November 2013 |archive-url=https://web.archive.org/web/20131104151731/http://www.complex.com/sneakers/2009/06/a-history-of-eric-kostons-signature-shoes |url-status=live }}</ref> After announcing a hiatus in mid-2012, the brand returned in 2014 with special edition runs of their shoes distributed to select skateboard shops.{{citation needed|date=October 2021}} === Emerica === Emerica was launched in 1996, and, in addition to selling apparel,<ref name="Brands" /> has produced a number of skateboarding-themed videos.<ref>{{Cite web|url=http://www.trashfilter.com/emerica-stay-gold-dvd-review|title=Emerica's 'Stay Gold' DVD review|website=Trashfilter.com|access-date=2010-09-07|archive-date=2010-09-09|archive-url=https://web.archive.org/web/20100909182822/http://www.trashfilter.com/emerica-stay-gold-dvd-review|url-status=live}}</ref><ref>{{Cite web |year=2005–2013 |title=Emerica skate videos |url=http://www.skatevideosite.com/companies/22/emerica |access-date=18 September 2013 |website=Skatevideosite.com |archive-date=21 September 2013 |archive-url=https://web.archive.org/web/20130921181845/http://www.skatevideosite.com/companies/22/emerica |url-status=live }}</ref> Their 2013 video, ''MADE: Chapter One'', was offered to consumers at a price of their choosing, with a minimum price of US$1.00 established.<ref>{{Cite web |last=TWS |date=16 September 2013 |title=Get 'MADE' Pay What You Want |url=http://skateboarding.transworld.net/1000184365/news/get-made-pay-what-you-want/ |access-date=18 September 2013 |website=TransWorld Skateboarding |publisher=GrindMedia |archive-date=15 October 2021 |archive-url=https://web.archive.org/web/20211015165846/https://skateboarding.transworld.net/news/get-made-pay-what-you-want/ |url-status=live }}</ref> In July 2013, the brand released its "Workwear" line, a collaboration with skateboarder [[Andrew Reynolds (skateboarder)|Andrew Reynolds]].<ref>{{Cite web |date=25 July 2013 |title=Emerica Reynolds Workwear |url=http://www.thrashermagazine.com/articles/trash/emerica-reynolds-workwear/ |access-date=18 September 2013 |website=Thrasher Magazine |publisher=High Speed Production, Inc |archive-date=20 September 2013 |archive-url=https://web.archive.org/web/20130920041438/http://www.thrashermagazine.com/articles/trash/emerica-reynolds-workwear/ |url-status=live }}</ref> Emerica sponsors a skateboard team which includes Collin Provost, [[Ed Templeton]], Justin "Figgy" Figueroa, Kevin "Spanky" Long, Leo Romero,<ref>{{Cite web |date=September 2013 |title=Team |url=http://emerica.com/team/ |access-date=18 September 2013 |website=Emerica |publisher=Sole Technology, Inc. |archive-date=6 October 2013 |archive-url=https://web.archive.org/web/20131006190153/http://emerica.com/team/ |url-status=live }}</ref> Jeremy Leabres,<ref>{{Cite web |date=13 September 2013 |title=Emerica Made – Chapter One |url=http://www.thrashermagazine.com/articles/videos/emerica-made-chapter-one/ |access-date=20 September 2013 |website=Thrasher Magazine |publisher=High Speed Productions, Inc |archive-date=21 September 2013 |archive-url=https://web.archive.org/web/20130921060848/http://www.thrashermagazine.com/articles/videos/emerica-made-chapter-one/ |url-status=live }}</ref> Jon Dickson, Eric Winkowski, Rob Maatman, Dakota Servold, Kevin Baekkel, Victor Aceves and Chris Wimer. === ThirtyTwo === ThirtyTwo, a snowboarding boots, apparel, and outerwear brand, was launched in 1995 by snowboarders and has been privately held since that time.<ref name="Brands" /> As of September 2013, the brand sponsors a team of snowboarders.<ref>[https://365crocs.com/ The development of the ThirtyTwo brand and the ski shoe product]</ref> ThirtyTwo's Global Pro team includes [[J. P. Walker]], [[Jeremy Jones (freerider)|Jeremy Jones]], Scott Stevens, Chris Grenier, Chris Bradshaw, Halldór Helgason, Jordan Small, Johnny O'Connor, Joe Sexton, Corey Smith, Dylan Alito, Toni Kerkela, Desiree Melancon, [[Zeb Powell]], Pat Fava and Phil Hansen. Its Global Am team includes Brandon Hobush, Spencer Schubert, Chris Brewster, Toni Kerkela, Benny Urban, Dylan Alito and Johnny O'Connor.<ref name="Two">{{Cite web |date=September 2013 |title=Team |url=http://thirtytwo.com/team/ |access-date=18 September 2013 |website=ThirtyTwo |publisher=Sole Technology, Inc |archive-date=30 August 2013 |archive-url=https://web.archive.org/web/20130830195100/http://thirtytwo.com/team/ |url-status=live }}</ref> === Altamont Apparel === Altamont Apparel was launched in October 2006<ref name="Brands" /> as a concept of Justin Regan and Reynolds, who enlisted UK artist Mark "Fos" Foster as the head designer.<ref>{{Cite web |last=Benson |date=20 August 2013 |title=Back To School Style Guide: Altamont |url=http://grind.tactics.com/posts/back-to-school-style-guide-altamont |access-date=5 October 2013 |website=Tactics The Grind (A Blog) |publisher=Tactics |archive-date=7 October 2013 |archive-url=https://web.archive.org/web/20131007035709/http://grind.tactics.com/posts/back-to-school-style-guide-altamont |url-status=live }}</ref> Over time, the brand has expanded beyond skateboarding to involve musicians<ref>{{Cite web |date=October 2013 |title=Contributors – Music |url=http://altamontapparel.com/contributors/music/ |access-date=5 October 2013 |website=Altamont Apparel |publisher=Sole Technology, Inc |archive-date=7 October 2013 |archive-url=https://web.archive.org/web/20131007014955/http://altamontapparel.com/contributors/music/ |url-status=live }}</ref> and artists.<ref>{{Cite web |date=October 2013 |title=Contributors – Art |url=http://altamontapparel.com/contributors/art/ |access-date=5 October 2013 |website=Altamont Apparel |publisher=Sole Technology, Inc |archive-date=7 October 2013 |archive-url=https://web.archive.org/web/20131007014847/http://altamontapparel.com/contributors/art/ |url-status=live }}</ref>
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