Editing Stevenote (section)

== Format ==
Stevenote addresses have usually been given at major [[Trade fair|trade expos]]. In the past, these have included the [[Macworld Conference & Expo]] in San Francisco and Boston, and the [[Apple Expo]] in Paris. However, Apple has stopped exhibiting at both expos.<ref>{{Cite web |last=Dalrymple |first=Jim |date=December 16, 2008 |title=Apple announces its last year at Macworld Expo, no Jobs keynote |url=https://www.macworld.com/article/193985/macworldexpo-27.html |access-date=2022-10-07 |website=Macworld |language=en}}</ref> After 2010, the [[Worldwide Developer's Conference]], organized and held by Apple itself at the [[Moscone Center]] in [[San Francisco]], was the only major conference at which Apple exhibited and at which Jobs delivered a keynote address. In recent years, Jobs gave his Stevenotes in an auditorium at Apple's corporate campus. These Stevenotes, in contrast to those presented at the large trade fairs attended by Apple in the past, were by invitation only and were attended only by a relatively small number of journalists, employees, and guests, and were called "special events" rather than keynotes. Similar Stevenotes have also been held at the [[Yerba Buena Center for the Arts]] like those for the introduction of the iPad in 2010 and Apple's "Rock and Roll" iPod event in 2009.

Jobs was known for donning the same uniform in nearly every keynote since 1998.<ref>{{cite news | url=http://www.businessweek.com/magazine/iglossary-10062011-gfx.html | archive-url=https://web.archive.org/web/20111007191658/http://www.businessweek.com/magazine/iglossary-10062011-gfx.html | archive-date=2011-10-07 | title=IGlossary | newspaper=Bloomberg | date=7 October 2011 }}</ref> His outfit usually consisted of a black long-sleeved mock turtleneck by [[Issey Miyake]],<ref>{{cite web |title=Steve Jobs' black turtleneck reportedly explained in biography |date=12 October 2011 |url=http://latimesblogs.latimes.com/technology/2011/10/steve-jobs-explains-black-turtleneck-in-biography.html |work=The Los Angeles Times}}</ref> [[Levi's]] 501 [[Jeans|blue jeans]], and [[New Balance]] 991 sneakers.<ref>{{Cite web |last=Estes |first=Adam Clark |date=2011-11-10 |title=The Booming Business of Selling Steve Jobs's Wardrobe |url=https://www.theatlantic.com/business/archive/2011/11/booming-business-selling-steve-jobss-wardrobe/335638/ |access-date=2022-10-07 |website=The Atlantic |language=en}}</ref>