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Sub Pop
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===Formation=== The origins of Sub Pop trace back to the early 1980s, when [[Bruce Pavitt]] started a [[fanzine]] called ''Subterranean Pop'' that focused exclusively on American independent record labels. Pavitt undertook the project in order to earn course credit while attending [[Evergreen State College]] in [[Olympia, Washington]]. By the fourth issue, Pavitt had shortened the name to ''Sub Pop'' and began alternating issues with compilation tapes of underground rock bands. The ''Sub Pop #5'' cassette, released in 1982, sold two thousand copies.<ref>Azerrad, p. 413.</ref> In 1983, Pavitt moved to [[Seattle, Washington]], and released the ninth and final issue of ''Sub Pop''. While in Seattle, he wrote a column for local music magazine ''[[The Rocket (music magazine)|The Rocket]]'' titled "Sub Pop U.S.A.", a column he ended in 1988.<ref>Azerrad, p. 414.</ref><ref>[https://web.archive.org/web/20070208195505/http://ogami.subpop.com/history/subpopUSA/ Sub Pop USA - The original articles by Bruce Pavitt] from the Sub Pop website.</ref> In 1986, Pavitt released the first Sub Pop [[Gramaphone record|LP]], the compilation ''[[Sub Pop 100]]'', which featured material by artists including [[Sonic Youth]], [[Naked Raygun]], [[Wipers (band)|Wipers]], and [[Scratch Acid]]. Seattle group [[Green River (band)|Green River]] chose to record their ''[[Dry as a Bone]]'' [[Extended play|EP]] for Pavitt's new label in June 1986; Pavitt couldn't afford to release it until the following year. When finally released, ''Dry as a Bone'' was promoted by Sub Pop as "ultra-loose grunge that destroyed the morals of a generation".<ref>Azerrad, p. 420.</ref> Also in 1987, Jonathan Poneman provided $20,000 in funding for Sub Pop to release the debut [[Soundgarden]] single "Hunted Down"/"Nothing to Say" in July 1987, followed by the band's first EP ''[[Screaming Life]]'' that October.<ref>Azerrad, p. 422.</ref> Poneman soon became a full partner in the label. Pavitt focused on the label's artists and repertoire aspects, while Poneman dealt with the business and legal issues.<ref>Azerrad, p. 423.</ref> Both men decided they wanted the label to focus on "this primal rock stuff that was coming out," according to Pavitt.<ref>Azerrad, p. 423-24.</ref>
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