Editing Sweet'n Low (section)

==Branding and advertising==
The name "Sweet'N Low" derives from an 1863 song<ref name="WebsiteStory"/> by [[Joseph Barnby]], which took both its title and lyrics from an [[Alfred Tennyson]] poem, entitled ''The Princess: Sweet and Low''.<ref>{{cite web|url=http://rpo.library.utoronto.ca/poems/princess-sweet-and-low|title=The Princess: Sweet and Low - Representative Poetry Online|website=rpo.library.utoronto.ca}}</ref> The product's name and [[musical staff]] logo have US trademark registration number 3,317,421.

Around 2005, Cumberland Packing Corporation made a sponsorship deal with [[Metro Goldwyn Mayer]] related to the 2006 film ''[[The Pink Panther (2006 film)|The Pink Panther]]''.<ref name="ToledoBlade1">{{citation|author1-last=Pakulski|author1-first=Gary T.|title=Big pink guy achieves silver|date=2005-11-13|url=https://www.toledoblade.com/local/2005/11/13/Big-pink-guy-achieves-silver/stories/200511130018|access-date=2023-07-12|website=[[Toledo Blade]] website|archive-url=https://web.archive.org/web/20230712213941/https://www.toledoblade.com/local/2005/11/13/Big-pink-guy-achieves-silver/stories/200511130018|archive-date=2023-07-12|url-status=live|quote=And a few months ago, the character began showing up in TV spots and on packaging for Sweet'N Low sugar-substitute.}}</ref> As a result, the [[Pink Panther (character)|Pink Panther]] animated character made an appearance on the sweetener's pink packaging and television commercials.<ref name="ToledoBlade1" /><ref name="NYTimes2">{{citation|author1-last=Elliott|author1-first=Stuart|title=Trying to Get a Sweetener Back in the Pink|date=2010-08-23|url=https://www.nytimes.com/2010/08/23/business/media/23adnewsletter1.html|access-date=2023-07-12|website=The New York Times website|archive-url=https://web.archive.org/web/20120426212610/https://www.nytimes.com/2010/08/23/business/media/23adnewsletter1.html|archive-date=2012-04-26|url-status=live|quote=Sweet ’N Low “went a little astray” with the Philbin and Pink Panther ads, he adds, because they were of the “borrowed equity” approach to advertising.}}</ref><ref name="Adweek1">{{citation|author1-last=Stanley|author1-first=T. L.|title=Sweet'N Low Ads Get Retro Look|date=2010-09-03|url=https://www.adweek.com/brand-marketing/sweetn-low-ads-get-retro-look-107754/|access-date=2023-07-12|website=[[Adweek]] website|archive-url=https://web.archive.org/web/20181210163512/https://www.adweek.com/brand-marketing/sweetn-low-ads-get-retro-look-107754/|archive-date=2018-12-10|url-status=live|quote=The campaign was created by Mother, New York, and print work for Sweet'N Low targets both the longtime fan of the sweetener and the potential (younger) consumer. The brand’s parent company, Cumberland Packing Corp., hopes to broaden its demographic beyond 45-year-old-plus women, who have been the traditional buyers of the product.}}</ref>

By 2010, the cartoon panther had been replaced by a motif reminiscent of the 1960s and 1970s (which their newly-hired advertising agency, [[Mother (advertising agency)|Mother]], believed had returned to fashion in the 2010s), in an effort to broaden the brand's appeal to customers outside of its traditional demographic of women aged 45 and older.<ref name="NYTimes2" /><ref name="Adweek1" /> The agency felt that previous advertising, using [[Regis Philbin]] and the Pink Panther, borrowed the brand equity of other properties instead of claiming cultural relevance of its own.<ref name="NYTimes2" /><ref name="Adweek1" />