Editing Swing vote (section)

== Calculating a swing votes ==
Deciding who is a swing voter can be calculated by measuring how a voter feels about each of the candidates. The American National Election Studies (ANES) created a scale by asking how favourably they see each candidate from negative 100 to 100, with zero as neutral. Then, the two scores for the candidates are subtracted and the smaller the difference is, the more likely that the person is a swing voter. The answers are indicative of the voters voting behaviour and their ideological identification.<ref name=":0">{{Cite journal|last1=Weisberg|first1=Herbert F.|last2=Rusk|first2=Jerrold G.|date=December 1970|title=Dimensions of Candidate Evaluation|url=http://dx.doi.org/10.2307/1958364|journal=American Political Science Review|volume=64|issue=4|pages=1167–1185|doi=10.2307/1958364| jstor=1958364 |s2cid=147658219 |issn=0003-0554|url-access=subscription}}</ref> The ANES also shows about the relationship between scale position and “convertibility”—the likelihood that a campaign can change a person's vote intention.<ref name=wm>{{Cite web |last=Mayer |first=William |date=October 2012 |title=What Exactly Is a Swing Voter? Definition and Measurement |url=https://journalistsresource.org/wp-content/uploads/2012/10/swingvoterinamericanpolitics_chapter.pdf}}</ref> This method of measurement is also a good indication of how polarized the public already is. For example, in 2004, only 13% of the voters were considered swing voters which is low compared to previous elections.