Editing Switching barriers (section)

===Procedural switching barriers===
Procedural switching barriers emerge from the buyer’s decision-making process and the execution of their decision.<ref name=":3">{{Cite journal|last=Jaiswal|first=Anand|date=2007|title=Research in Marketing|url=http://nooruddins.com/wp-content/uploads/2010/07/IIMA-Research-in-Marketing-Conference-2007.pdf#page=16|journal=Indian Institutes of Management}}</ref> Procedural switching barriers consist of: economic risk, learning, and setup costs, evaluation, this type of switching cost primarily involves the expenditure of time and effort.<ref name=":2" /> There are a number of switching costs or facets that fall under procedural switching barriers. Uncertainty costs refer to the perceived likelihood of acquiring a lesser performance and quality when switching.<ref name=":0" /> They have the potential to prevent a customer from switching.<ref name=":1" /> Pre-switching search and evaluation costs refer to the time and effort costs associated with the search and evaluations required to make a switching decision.<ref name=":2" /> Post-switching behavioural and cognitive costs envision the time and effort needed to become familiar with a new service routine when switching occurs.<ref name=":2" /> Setup costs refer to the time and effort costs related to the process of establishing a new product for initial use or forming a relationship with a new provider.<ref name=":2" />