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==Organizational usage== {{clarify|text=Referral networking organizations|date=January 2025}} may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that speaker more memorable in the minds of the other attendees after the meeting is over. Other terms for taglines are "memory hooks" (used by BNIยฎ) and "USP" or "Unique Selling Proposition" which is a more commonly known term.<ref>[https://www.amazon.com/Seven-Second-Marketing-Memory-Instantly/ Dr. Ivan Misner "Seven Second Marketing"]</ref> ===Difference from headlines=== {{further|Headline}} The tagline is sometimes confused with a headline because information is only presented with the one or the other. Essentially the headline is linked to the information; Once the information changes, the headline is abandoned in favor of a new one. The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part, it is likely to be a tagline.
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