Editing Tangibility (section)

== Business ==
In the context of business, the tangibility of [[products and services]] lies on a spectrum between pure goods and pure [[Service (economics)|services]].<ref name=":2">{{Cite book |last=Botha |first=Johan |url=https://www.google.com/books/edition/Introduction_to_Marketing/kqSx3q8O1hcC?hl=en&gbpv=1&pg=PA268&printsec=frontcover |title=Introduction to Marketing |last2=Bothma |first2=Cornelius |last3=Brink |first3=Annekie |date=2005 |publisher=Juta and Company Ltd |isbn=978-0-7021-6511-5 |language=en}}</ref> For example, bread and television are considered tangible goods, whereas air travel and [[investment banking]] are considered intangible services.<ref name=":2" />

Tangibility may have both negative and positive effects on a business.<ref name=":3">{{Cite book |last=Ionica |first=Oncioiu |url=https://www.google.com/books/edition/Sustainability_Reporting_Ethics_and_Stra/OLkIEAAAQBAJ?hl=en&gbpv=1&pg=PA248&printsec=frontcover |title=Sustainability Reporting, Ethics, and Strategic Management Strategies for Modern Organizations |last2=Sorinel |first2=C?pu?neanu |last3=Ioan |first3=Topor, Dan |last4=Maria (Oprea) |first4=Constantin, Dana |date=2020-07-24 |publisher=IGI Global |isbn=978-1-7998-4638-3 |language=en}}</ref> For example, in the [[Pakistani textile industry]], the [[tangibility ratio]] negatively correlates with [[return on assets]].<ref name=":3" /> However, tangibility can also make handling conflicts easier from the point of view of [[agency theory]].<ref name=":3" />