Editing Test screening (section)

==Industry Perspectives==
Many filmmakers recognize the value test screenings bring to the creative process. Edgar Wright, director of "Shaun of the Dead," embraces the process, noting it helps "take the pulse of the room, to see whether something is playing well, if something is unclear, if the length is making people antsy."<ref>{{cite web |url=https://www.bbc.com/culture/article/20220124-the-iconic-hollywood-films-transformed-by-test-audiences |title=The iconic Hollywood films transformed by test audiences |last=Barber |first=Nicholas |date=25 January 2022 |website=BBC Culture}}</ref> The process has adapted to new media consumption patterns, with companies like [[Screen Engine/ASI]] developing online testing systems that allow executives to monitor viewers' reactions in their homes, reflecting how streaming audiences consume content.<ref>{{cite web |url=https://www.forbes.com/sites/davidbloom/2021/12/29/making-the-movies-you-see-better-before-you-see-them-is-keeping-kevin-goetz-busier-than-ever/ |title=Making The Movies You See Better Before You See Them Is Keeping Kevin Goetz Busier Than Ever |last=Bloom |first=David |date=29 December 2021 |website=Forbes}}</ref>