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Title sequence
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==Films== Some films have employed unusual and fairly elaborate title sequences since the late 1910s; in America this practice became more common in the 1930s.<ref>{{cite journal |last1=Allison |first1=Deborah |title=Novelty Title Sequences and Self-Reflexivity in Classical Hollywood Cinema |journal=Screening the Past |date=27 November 2006 |issue=20 |url=http://www.screeningthepast.com/2014/12/novelty-title-sequences-and-self-reflexivity-in-classical-hollywood-cinema/ |access-date=15 November 2020}}</ref> In the 1936 film ''[[Show Boat (1936 film)|Show Boat]]'', cut-out figures on a revolving turntable carried overhead banners which displayed the opening credits. This opening sequence was designed by John Harkrider, who created the costumes for the original 1927 [[Broadway theatre|Broadway]] production of the musical. In several films, the opening credits have appeared against a background of (sometimes moving) clouds. These include ''[[The Wizard of Oz (1939 film)|The Wizard of Oz]]'' (1939), ''[[Till the Clouds Roll By]]'' (1946), the [[David Lean]] ''[[Oliver Twist (1948 film)|Oliver Twist]]'' (1948), and the 1961 ''[[King of Kings (1961 film)|King of Kings]].'' In 1947, the [[Technicolor]] film ''[[Sinbad the Sailor (1947 film)|Sinbad the Sailor]]'', the letters of the opening credits seem to form from colored water gushing into a fountain. Film titles and credits usually appear in written form, but occasionally they are spoken instead. The first example of this in American cinema was ''[[The Terror (1928 film)|The Terror]]'' (1928). There are also a few cases in which titles and credits are sung, including the musicals ''[[Sweet Rosie O'Grady]]'' (1943) and ''[[Meet Me After the Show]]'' (1951).<ref>{{cite web |last1=Allison |first1=Deborah |title=Beyond Saul Bass: A Century of American Film Title Sequences |url=http://filmint.nu/beyond-saul-bass-a-century-of-american-film-title-sequences/ |website=Film International |access-date=15 November 2020 |date=30 January 2011}}</ref> Since the late 1950s, film title sequences have been a showcase for contemporary design and illustration. The title sequences of [[Saul Bass]] and [[Maurice Binder]] are among the best examples of this. They also inspired many imitators both in cinema and on television. In the 1959 film ''[[Ben-Hur (1959 film)|Ben-Hur]]'', the opening credits were set against the background of the "Creation of Man" in [[Michelangelo]]'s [[Sistine Chapel]] ceiling. As the credits progressed, the camera slowly zoomed in on the Hand of God outstretched toward Adam. In 1976, [[Saul Bass]] designed a title sequence for ''[[That's Entertainment, Part II]]'' in which he paid homage to a range of title sequences from earlier Hollywood films and replicated several novelty title sequences from the 1930s including ''[[Maytime (1937 film)|Maytime]]'' (1937).<ref>{{cite book |last1=Allison |first1=Deborah |title=Film Title Sequences: A Critical Anthology |date=2021 |publisher=Pilea Publications |isbn=979-8-5979-1094-9 |pages=51, 60}}</ref> [[Kyle Cooper]]'s title sequence for [[David Fincher]]'s ''[[Seven (1995 film)|Seven]]'' (1995) influenced a whole host of designers in the late 1990s. Its aesthetic has "been co-opted almost wholesale by the [[horror genre]] as a house style".<ref>{{cite news | last = Radatz | first = Ben | title = Se7en (1995) β Art of the Title | publisher = Art of the Title | date = April 29, 2014 | url = http://www.artofthetitle.com/title/se7en/ | access-date = May 16, 2014 }}</ref> [[Kenneth Branagh]]'s ''[[Hamlet (1996 film)|Hamlet]]'' (1996) actually has no opening title sequence. The only credits seen at the beginning are the name of the production company, [[Shakespeare]]'s name, and the title of the film. However, the title is shown by means of the camera slowly panning across the base of the statue of the dead king Hamlet, whose ghost will appear in three scenes of the film, and who will play a crucial role in the story.
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