Editing Trading card (section)

=== Origins ===
{{Main|Trade card|Cigarette card}}

[[Trade card]]s are the ancestors of cigarette and food (bubble gum) cards. Some of the earliest [[Prize (marketing)|prizes]] found in retail products were [[cigarette cards]]; trade cards were designed to advertise products that were inserted into paper packs of cigarettes as stiffeners to protect the contents.<ref name=whatis>[https://www.card-world.co.uk/collect/ What is what we collect?] by Sam Whiting, 26 Oct 2014</ref> [[Allen and Ginter]] in the U.S. in 1886, and British company [[W.D. & H.O. Wills]] in 1888, were the first tobacco companies to print advertisements.<ref name="axeman">[http://www.tradingcardcentral.com/history.php Trading Card Central]. 2007. 29 Jan. 2008</ref> A couple of years later, lithograph pictures on the cards with an encyclopedic variety of topics from nature to war to sports—subjects that appealed to men who smoked—began to surface as well.<ref name="stevetalbot.com">{{Cite web|url=http://www.stevetalbot.com/cards/history.php|archiveurl=https://web.archive.org/web/20130523114000/http://www.stevetalbot.com/cards/history.php|url-status=dead|title=The History of Cartophily|archivedate=May 23, 2013}}</ref> By 1900, there were thousands of tobacco card sets manufactured by 300 different companies. Children would stand outside of stores to ask customers who bought cigarettes for the promotional cards.<ref>{{cite web|url=http://www.historic-uk.com/CultureUK/Cigarette-Cards-Cartophily/|title=Cigarette Cards and Cartophily|access-date=14 February 2018}}</ref> Following the success of cigarette cards, trade cards were produced by manufacturers of other products and included in the product or handed to the customer by the store clerk at the time of purchase.<ref name="stevetalbot.com"/> [[World War II]] put an end to cigarette card production due to limited paper resources, and after the war cigarette cards never really made a comeback. After that collectors of prizes from retail products took to collecting [[Tea in the United Kingdom#Tea cards|tea cards]] in the UK and bubble gum cards in the US.<ref>{{cite web|url=http://reviews.ebay.com/Cigarette-Card-Guide-Collectibles-History-and-Grading_W0QQugidZ10000000000792783|title=Cigarette Card Guide (Collectibles) History and Grading|access-date=14 February 2018}}</ref>