Editing Tupperware (section)

=== Early years ===
[[Earl Tupper]] (1907–1983) purchased [[polyethylene]] pellets from [[DuPont]] to build Tupperware products in 1938.<ref>{{cite news |title=Earl Silas Tupper |url=https://www.pbs.org/wgbh/americanexperience/features/tupperware-tupper/ |work=www.pbs.org |language=en}}</ref> He developed the first product in 1946 in [[Leominster, Massachusetts]].<ref>{{cite web|url=http://www.ideafinder.com/history/inventors/tupper.htm |title=Earl Silas Tupper|website= Ideafinder.com|access-date= 2013-02-28}}</ref> The [[polyethylene]] plastic containers could be used in households to contain food and keep them airtight, and featured a "burping seal" that was patented in 1949.<ref>{{cite web|url=https://qz.com/tupperware-stock-collapse-struggles-earl-tupper-1850322497|title=Tupperware's business is nowhere near as airtight as its containers|author=Ananya Bhattacharya|date=11 April 2023|website=Quartz}}</ref> 

The product became notable with a sale-through-presentation idea, held in a party setting.<ref>{{Citation |title=Tupperware Documentary |url=http://archive.org/details/tupperware-documentary |access-date=2022-10-05}}</ref> Tupperware developed a [[direct marketing]] strategy known as the [[party plan]] to sell products. The party plan called Tupperware party enabled women of the 1950s to earn an income while keeping their focus in the domestic domain.<ref name="clarke" /> [[Brownie Wise]] (1913–1992), a former sales representative of Stanley Home Products, started organizing more of these parties and was soon made vice president of marketing in 1951.<ref>{{cite web |last=Maurer |first=Elizabeth |title=Social Marketing Before the Internet |website=National Women's History Museum |year=2017 |url=https://www.womenshistory.org/articles/social-marketing-internet}}</ref><ref>{{Cite news|url=https://www.independent.co.uk/property/interiors/secret-history-of-tupperware-2100910.html|title=Secret History Of: Tupperware|date=2010-10-08|work=The Independent|access-date=2017-08-12|language=en-GB}}</ref> Later, she created Tupperware Parties Inc.<ref>{{cite journal |author=Bax C.|doi=10.1353/jowh.0.0159 |title=Entrepreneur Brownie Wise: Selling Tupperware to America's Women in the 1950s |year=2010 |journal=Journal of Women's History |volume=22 |issue=2 |pages=171–180 |s2cid=154411167}}</ref>

During the early 1950s Tupperware products gained popularity and sales increased. The company continued the Tupperware parties and rewarded top-selling women.<ref>{{cite web|last=Wortz|first=Eleanor Thompson|title=Fly Gals of World War II|url=http://www.rp-author.com/wortz/|access-date=September 25, 2011|website=Robertson Publishing}}</ref><ref name="FORBES02142011">{{cite news|first=Jenna |last=Goudreau |url=https://www.forbes.com/sites/jennagoudreau/2011/02/14/the-tupperware-effect-empowering-women-around-the-world-rick-goings-jobs-hiring-employment/ |title=The Tupperware Effect, Empowering Women Around The World|magazine=[[Forbes]]|date= February 14, 2011}}</ref><ref name="PHI2009">{{cite web|url= http://www.phi.org/pdf-library/Tupperware_HOPE_Case.pdf|title= Empowering the Community at Risk: The Partnership of PT Tupperware Indonesia and HOPE worldwide|website= Public Health Institute|date= October 2009|access-date= 2012-03-21|archive-date= 2012-07-11|archive-url= https://web.archive.org/web/20120711135200/http://phi.org/pdf-library/Tupperware_HOPE_Case.pdf|url-status= dead}}</ref>