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Visual communication
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===Important figures=== [[Aldous Huxley]] is regarded as one of the most prominent explorers of visual communication and sight-related theories.<ref>{{Cite book|title=The Visual Imperative: Creating a Visual Culture of Data Discovery|last=Ryan|first=Lindy|publisher=Morgan Kaufmann|date=2016|isbn=978-0128038444|pages=116}}</ref> Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously ''[[Brave New World]]'' and ''[[The Art of Seeing]]''. He described "seeing" as being the sum of sensing, selecting, and perceiving. One of his most famous quotes is "The more you see, the more you know." [[Max Wertheimer]] is said to be the father of [[Gestalt psychology]]. Gestalt means ''form'' or ''shape'' in German, and the study of Gestalt psychology show emphasis in simplicity, as its properties group visuals by similarity in shape or color, continuity, and proximity. Additional laws include closure and figure-ground principles in studied images is also intensively taught.<ref>{{Cite journal |last1=Maldonado Moscoso |first1=Paula A. |last2=Anobile |first2=Giovanni |last3=Burr |first3=David C. |last4=Arrighi |first4=Roberto |last5=Castaldi |first5=Elisa |date=2022-08-24 |title=Symmetry as a grouping cue for numerosity perception |journal=Scientific Reports |language=en |volume=12 |issue=1 |pages=14418 |doi=10.1038/s41598-022-18386-3 |pmid=36002617 |pmc=9402546 |bibcode=2022NatSR..1214418M |issn=2045-2322|hdl=2158/1279895 |hdl-access=free }}</ref> Kurt Koffka and Wolfgang Köhler are also prominent figures in early visual communication research. <ref>{{Cite web |title=Kurt Koffka {{!}} Gestalt Theory, Perception & Psychology {{!}} Britannica |url=https://www.britannica.com/biography/Kurt-Koffka |access-date=2024-11-07 |website=www.britannica.com |language=en}}</ref>
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