Editing WWWQ (section)

===Early years (WLTA)===
The station first signed on the air as WLTA on November 5, 1963.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1964/Section%20B%20Full%20Broadcasting%20Yearbook%201964.pdf Broadcasting Yearbook 1964 page B-40]</ref>  It was owned by Atlanta FM Broadcasters and had an [[easy listening]] format, playing 15 minute sweeps of instrumental [[cover version]]s of popular songs, along with [[Cinema of the United States|Hollywood]] and [[Broadway theatre|Broadway showtunes]].  In 1974, the station was acquired by the [[Susquehanna Broadcasting]] Company.

Oddly, one of its most popular music blocks in the late 1970s was ''Golden Sundays'', created and hosted by Jim Rich.  It was a [[rock & roll]] [[oldies]] specialty show, heard from 8 to 10 p.m., originating live from a restaurant in [[Sandy Springs, Georgia|Sandy Springs]].  To appeal to younger listeners, WLTA began playing several soft vocals each hour.   Around 1980, the [[playlist]] was approximately 50% vocals and 50% instrumentals; over time, the station gradually eliminated the instrumentals, switching to [[Soft Adult Contemporary]].  During the [[1979-80 NHL season]], WLTA served as the [[flagship (broadcasting)|flagship station]] of the [[Atlanta Flames]] [[NHL|hockey]] team in their final season before being sold and moved to [[Calgary]].