Editing Windows XP (section)

===Release===
In June 2001, Microsoft indicated that it was planning to spend at least US$1&nbsp;billion on marketing and promoting Windows XP, in conjunction with [[Intel]] and other PC makers.<ref name="cnet-marketing1bn">{{cite web | url=https://news.cnet.com/2100-1001-269032.html | title=Windows XP marketing tab to hit $1&nbsp;billion | publisher=CNET Networks | work=CNET | access-date=January 23, 2014 | url-status=live | archive-url=https://web.archive.org/web/20140201144711/http://news.cnet.com/2100-1001-269032.html | archive-date=February 1, 2014 | df=mdy-all |date=January 2, 2002|author=<!--N/A-->}}</ref> The theme of the campaign, "Yes You Can", was designed to emphasize the platform's overall capabilities. Microsoft had originally planned to use the slogan "Prepare to Fly", but it was replaced because of sensitivity issues in the wake of the [[September 11 attacks]].<ref name="Change-XP-slogan">{{cite web |url=https://www.computerworld.co.nz/article/511861/microsoft_changes_xp_slogan_wake_us_attacks/ |title=Microsoft changes XP slogan in wake of US attacks |work=Computerworld NZ |publisher=IDG |access-date=August 7, 2015 |url-status=live |archive-url=https://web.archive.org/web/20150905135939/http://www.computerworld.co.nz/article/511861/microsoft_changes_xp_slogan_wake_us_attacks/ |archive-date=September 5, 2015}}</ref>

On August 24, 2001, Windows XP build 2600 was [[released to manufacturing]] (RTM). During a ceremonial media event at [[Microsoft Redmond Campus]], copies of the RTM build were given to representatives of several major PC manufacturers in briefcases, who then flew off on decorated helicopters. While PC manufacturers would be able to release devices running XP beginning on September 24, 2001, XP was expected to reach general retail availability on October 25, 2001. On the same day, Microsoft also announced the final retail pricing of XP's two main editions, "Home" (as a replacement for [[Windows Me]] for home computing) and "Professional" (as a replacement for [[Windows 2000]] for high-end users).<ref name="supersite-roadtoxp3">{{cite web |url=https://winsupersite.com/article/product-review/the-road-to-gold-part-three | title=The Road to Gold (Part Three) | publisher=Penton Media | work=Paul Thurrott's Supersite for Windows | access-date=March 11, 2017| archive-url=https://web.archive.org/web/20170829035957/http://winsupersite.com/article/product-review/the-road-to-gold-part-three |archive-date=August 29, 2017 | url-status=dead|date=October 15, 2001|first1=Paul|last1=Thurrott}}</ref>