Editing Wonder Bread (section)

===Taggart Baking Company===
The Taggart Baking Company of [[Indianapolis, Indiana]], began producing Wonder Bread that debuted on May 21, 1921,<ref name="jstor-wonder-bread">{{cite web |last1=Miller |first1=Allison |title=Reliving the Wonder Years of Wonder Bread |url=https://daily.jstor.org/history-of-wonder-bread/ |website=[[JSTOR]] Daily |publisher=[[ITHAKA]] |access-date=28 March 2022 |date=21 May 2021}}</ref> following a blind promotion with ads that only stated a "Wonder" was coming on that date. The brand was named by vice president for merchandising development Elmer Cline, who was inspired by the International Balloon Race at the [[Indianapolis Motor Speedway]].<ref>{{Cite web |title=About |url=https://www.wonderbread.com/about |access-date=2024-11-30 |website=Wonder bread |language=en-US}}</ref> Cline was filled with "wonder" by the scene of hundreds of balloons creating a kaleidoscope of color resulting in the iconic red, yellow and blue balloons featured on the Wonder Bread logo.<ref name="cookbook">{{cite book| title=The Wonder Bread Cookbook| url=https://archive.org/details/wonderbreadcookb0000unse| url-access=registration| quote=the wonder cookbook.| publisher=Ten Speed Press| location=Berkeley, California| year=2007| pages=[https://archive.org/details/wonderbreadcookb0000unse/page/3 3]–7| isbn=9781580088077| access-date=January 5, 2019}}</ref> The logo was designed by commercial artist Drew Miller while he was on staff at a [[Chicago]] ad agency.<ref>{{Cite web |last=Newman |first=Andrew Adam |date=February 10, 2023 |title=Logo big or go home: One of the first brands to sell sliced bread, Wonder has a story as colorful as its bag |url=https://www.retailbrew.com/stories/2023/02/10/logo-big-or-go-home-one-of-the-first-brands-to-sell-sliced-bread-wonder-has-a-story-as-colorful-as-its-bag |access-date=2024-11-30 |website=Retail Brew |language=en-us}}</ref>