Editing Wordmark (section)

===Brands & Companies===
[[File:Coca-Cola logo.svg|thumb|Coca-Cola's logo features both a distinctive text composition and distinctive graphic design.]]

Wordmarks and logos are the two most common types of brand marks.<ref>{{cite web |title=Types of logos: famous lettermarks, wordmarks and pictorial marks |url=https://www.jessicajonesdesign.com/types-of-logos/ |website=Jessica Jones Design |access-date=February 8, 2025}}</ref> Either may be trademarked. Wordmarks, by definition, always contain the name of the product or company, such as Disney, Simoniz, and FedEx, whereas a logo, such as Coca-Cola's, may be both, or, as in Nike, Shell Oil, and Starbucks, a textless image.<ref>{{cite web |title=Wordmark Logo Design: A Beginners Guide (With Examples) |url=https://looka.com/blog/wordmark-logo-design/ |website=Looka |access-date=February 8, 2025}}</ref>

A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, which consists of just text set in a particular style, such as a typeface or color, without other graphical features.<ref>{{cite web |title=Understanding Text-based Logos (Wordmarks): Definition, Uses, Pros, and Cons |url=https://designofly.com/2024/08/30/understanding-text-based-logos-wordmarks-definition-uses-pros-and-cons/ |website=Designofly |access-date=February 8, 2025}}</ref> For example, the SONY logo contains only the name in uppercase, set in a particular typeface.<ref>{{cite web |title=Wordmark logos 101: Why and when to use them |url=https://dribbble.com/stories/2019/10/01/wordmark-logos-101-why-and-when-to-use-them |website=Dribbble |access-date=February 8, 2025}}</ref> In some cases, such as Disney's logo, a custom or proprietary typeface is used.<ref>{{cite web |title=Wordmark Logo Design: Top Tips & Examples |url=https://rabbitlogo.com/wordmark-logo-design-top-tips-examples/ |website=Rabbit |access-date=February 8, 2025}}</ref>